Finest practices for bettering the efficiency of your B2B e-commerce

For several years now, digital has been transforming the B2B e-commerce sector. For companies, this means reviewing purchasing processes, adopted strategies and established processes. However, it also offers opportunities. In this e-book, Dn’D Agency, which specializes in consulting, design, development and support for retailer sites, reveals ten good practices that should be adopted within your online store to improve your performance and – B2B trade.

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Implement an effective content marketing strategy

Regardless of the sector in which they operate, the main goal of e-commerce companies remains the same: to make sales and ensure a good return on investment (ROI). To achieve this, it may be wise to implement a content marketing strategy. In particular, this includes the creation of textual or visual content intended for several channels. They allow you to position yourself as a market leader, but not only. They are also useful for providing information about their products and services to potential customers. This is a natural way to turn them into contacts.

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Today, many brands rely on articles, images and videos to grow their business. This is especially shown by the report on the impact of B2B content marketing conducted by the Content Marketing Institute, MarketingProfs and ON24 in 2021. It reveals that 77% of B2B marketing has a developed content marketing strategy in their organization. One of the reasons for this dynamic is the proven success of content marketing campaigns. Downloading this white paper will give you valuable tips on how to set them up.

Pair your e-commerce platform with a CRM solution

In B2B, companies face multiple challenges. Among them, the customer path that is more complex than in B2C, a multitude of decision makers when selling products or even a limited target audience. So many elements that CRM can help respond to. It has various benefits, starting with contact management.

The tool provides a well-organized database, which contains all the contacts made with potential clients and customers. All this information is available at a glance from the centralized dashboard. This feature is necessary to perform the sales process. This is especially the case in a B2B store, where closing sales sometimes requires contacting the same potential customer several times, at different stages of the buying journey.

To discover the benefits of CRM for qualifying potential customers, personalizing customer travel, and aligning your marketing and sales teams, be sure to download this e-book.

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Offer free shipping

Free shipping is a powerful marketing tool for an e-commerce brand, especially when it can reduce cart abandonment. A study conducted in 2018 by the American company Pitney Bowes Global eCommerce shows that 91% of consumers will leave the e-commerce site if fast and free delivery of ordered products is not offered.

For this reason, it is important to be interested in the different options for offering free shipping. It is especially necessary to be interested in the way in which it affects his profit margins. As Dn’D explains in this white paper, while the free shipping option can help increase revenue, the cost of covering shipping costs for every sale is not always beneficial. .

However, there are alternatives. For example, it is possible to offer free shipping when a certain amount is spent on his site. There are other possibilities, all of which enable an increase in commercial performance. To discover them, just download the e-book.

Introduce bid generation and online negotiation

For many B2B companies, quoting is a central part of the process of generating potential customers. However, this is a long-term task, because a document must be created for each potential client. This can quickly become more complex when you want to process a large number of potential customers on a daily basis. In order to facilitate the process, it is important to opt for a method of making a simple and detailed assessment, which allows to meet the specific needs of each client.

Here comes automation. In the case of bidding, it is possible to program parameters based on information provided by its potential clients to tailor their proposals to their specific needs and automate the entire process. In this way, potential buyers get an offer faster and have a flawless experience. For its part, the company saves significant time. Each team can then concentrate on their core business and on the growth of the organization.

As you pick up this white paper, you will also discover that there is a bid management software that collects all available data on products, price, delivery and customers. This is especially practical for creating a personalized proposal, based on pre-defined rules.

Six other good practices have been discovered through this e-book. To discover them all and speed up the development of your B2B e-commerce activity, download the white paper from Dn’D now!

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