Two out of three Spaniards approve using their private information for business functions

PARIS, 6 June (Benin News / EP) –

Two out of three Spaniards approve of companies using their personal data for commercial purposes, and more than half would like to receive information about sales and promotions through this practice.

Internet users leave a mark in the form of data that companies want to use to design their marketing strategies tailored to each Internet user. They are based on their consumer habits and search preferences, among other variables.

The use of users’ personal data by companies has been the subject of close scrutiny by regulators for some time. The European Union’s General Data Protection Regulation (GDPR) states that users have. the full right to receive information about the personal data that the company uses, how it is used, how it is processed and how it is used. use it and who is responsible for this use of information.

On the other hand, many people complain that companies use their personal data and data to make business decisions. In this context, the Appinio market research platform conducted a survey on the knowledge and awareness of Spaniards about this type of practice.

One of the headlines left by this survey is that 64% of respondents agree with the use of their personal data for commercial purposes. In addition, 44% would like to receive recommendations on various products, especially on their mobile devices (61%). This figure rises to 53% when it comes to information on promotions or sales.

When it comes to access to promotions and discounts, only 23% of respondents say they use a particular email account. However, the majority of Spaniards (70%) admit to using their personal email to perform these procedures. Only 2% say they did not register on any of these services to receive any kind of information.

When it comes to online privacy, 49% of respondents believe it is very important to protect their data in the digital ecosystem. This level of awareness leads 61% to admit that they have no control over their data, compared to 25% of those who do.


Cookies are computer code files, “small information capsules”, as defined by Appinio, that are stored in web browsers when a user accesses a particular page. Thanks to them, companies can observe the habits of Internet users when searching.

Cookies have been around for decades. Despite their seniority, barely 3% of Spaniards know the term, compared to 45% who know what it means. but I could not explain it with certainty.

When confronted with them, almost eight out of ten respondents automatically accept them. This figure is in contrast to 3% who ask for additional information, 6% who reject it and 1% who decide to leave the website directly.

Terms of service and privacy notices usually appear as a pop-up window when a user visits a website. Seventeen percent of Spaniards admit to never reading this section, compared to 36% who do so occasionally. At the same time, 47% of respondents always or almost always read these terms and conditions before accepting them.


Notifications are the way applications notify the user. Appini’s research shows that their importance is growing in Spanish society.

This explains why 40% of Spaniards leave notifications turned on in apps, compared to 29% of those who turn them off and 31% who … decides on the basis of service.

WhatsApp (80%) and social media (57%) are apps that most Spaniards want to know about. In addition, package delivery companies have a leading role, and 26% of respondents believe that it is important to provide information on the status of their orders.


Voice assistants such as Alexa, Siri or Google Assistant are increasingly present in Spanish homes. In fact, 66% of respondents say they use one of these devices primarily to ask questions and get information right away (60%).

As for the remaining 34%, they say they do not use these voice assistants because they do not consider them practical (51%).

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