new CEO at Yooz, for which roadmap?

On May 19, Yooz, SaaS publisher of solutions for dematerializing and automating the buying and invoicing process, announced the appointment of Laurent Charpentier, former COO / CIO, as CEO. This appointment was followed by five more changes (1) within management, to support the company’s international growth.

If the company is headquartered in Aimargues (Gard), the new CEO answers us from his Dallas office.

LA TRIBUNE – What has been the path of Yooz since its inception in 2010?

Laurent CHARPENTIER – I remind you that Yooz was spun off from Itesoft, launched in 2010 to serve SMEs and provide a SaaS solution to dematerialize vendor invoices. The separation from Itesoft happened in 2015 … Our clients were first accountants, and then small and medium enterprises. And ahead of this success, Yooz embarked on an international assault, in 2014, by the United States. Then I joined Yooz. Today, Yooz a annual fixed income of $ 37 million. Yooz has generated annual growth of 45% on average since 2017, to predict the development of electronic invoicing. Certified a great place to work, we expanded in 2021 in England, Spain and North Africa. We do 35% of our activities in the United States and 5% of the rest in Europe, which leaves us a lot of room for maneuver for exports.

Digitization, and thus dematerialization of documents, is a strategic subject. What is your market position?

Yooz now has 4,000 customers, or 200,000 users in 33 countries, including 9 of the 10 largest accounting firms in France, where we are the leader, even if the penetration rate is still relatively low because many SMEs are not yet equipped. Of course, there are competitors, but with fewer features than Yooz and for smaller targets than us, who target small and medium-sized businesses. For example, our clients include Groupama, Aubade or ManoMano … In the United States, the equipment rate of small businesses is still low – more than 70% of SMEs are not equipped – so we have a huge market ahead of us! We attacked this market when there were already big names taking their place, but we remain competitive, especially on middle marketthat is, companies that process 1,000 to 2,000 invoices per month.

What is your roadmap as the new CEO?

Our goal is to accelerate development, especially internationally, for example in Latin America in the second half of 2022. We are also working on product improvement: in 2020 we launched a strategic plan “Rising from the Clouds” and a new product, Yooz Rising, with the ambition to dematerialize processes other than invoicing. Bill payment, Yooz Pay, is already integrated into our solution. It has already existed in the United States since the end of 2021, and it will happen in France and in the euro zone at the end of 2022 … We are also betting on new dematerialization obligations that companies will have to face. with the Law on Electronic Invoicing 2024 (2).

Where is Yooz’s workforce today and what are your needs?

Yooz has 300 employees, 220 in France and 80 in the United States, and plans to hire more than 70 people in 2022 and 90 in 2023 to support its growth in sales, marketing, product implementation and R&D profiles (the product development team is located in Garda, Ed.). By 2025, we will more than double our workforce! Recruiting is not easy in France, where the IT sector has more demand than talent … It is not easy in the United States either …

(1) Magali Michel is Chief Executive Officer for EMEA (Europe, Middle East and Africa), François Lacas is Deputy COO and Chief Marketing Officer, Mourad Lahouioui is Chief Customer Support Officer, Jamal Elassri is Chief Sales Officer for EMEA and Cody Manning is the Chief Sales Officer of NORAM (North America).

(2) From 1 January 2020, all companies dealing with the public sector, regardless of their size, must submit their invoices in electronic format, and all public entities in the European Union are obliged to accept electronic invoices sent to them. The Finance Act 2020 generalizes this requirement to the private sector, as all companies must be able to receive invoices in electronic format by July 1, 2024. The obligation to issue invoices electronically as well as some of its data to the tax administration will be imposed. to companies gradually between 2024 and 2026.