Write for the web it requires some writing skills first, but above all SEO (Search engine optimization) to optimize your articles for search engines, and especially for Google.
Let’s see how to write a article optimized for Google, not neglecting the audience we are addressing. And who knows? Maybe you’re inside first google position in the end.
Basic skills and qualities for web writing
The fact of Fr. know how to write is specific to each person, and can refer to a literature course or even journalism studies. In addition, the gift of writing and passion will be a real driving force, but they will have to feed constantly so as not to lose them.
Basic skills are essentially related to everything related natural reference. So, we are talking about basics of SEO, which allow you to better understand and access the structure of articles that will be written and some technical points. Knowledge of Fr. Google algorithms as otherwise web traffic sources it should also be known.
That’s important knows WordPress also, his environment and his content manager, where you will write your articles. You will have to know install add-onsbut those that allow you to support you in writing, but also those that will offer the possibility of sharing your content on social networks, sending newsletters or posting forms.
It is clear that power would be almost necessary create a website intended for writing or simply a blog that would focus on content.
Google Article Optimized Checklist
Here’s a checklist to follow in order or not according to your writing style, to produce optimized content in WordPress.
1. The title of your article or H1 tag
The title of your article is the one that will appear on your website or blog. It is also called H1 in relation to the label used by default for the title. Therefore, you should know that the title that appears on search engines is different or may be different if it is filled. This is the title tag for the latter, and is entered through an add-on such as Yoast SEO for example.
It is quite possible to use it for information several H1 within the articlebut generally for the sake of structure or aesthetics, we favor H1 for the title and move on to the H2 label for the first subtitle of our article.
2. Title Label: The title used in the SERPs
As already mentioned, we also provide title tag if you want a different orientation of its title. However, make sure that the title H1 and the title tag do not differ substantially from each other. Orientations must remain the same so as not to lose the reader and above all stay on optimized content.
Also keep in mind that if search engines like Google display the title tag by default, sometimes it is the H1 title that appears in the SERPs (search results pages).
3. A meta description that encourages the user to click
The meta description tag is a small insert below the title tag that we also see in the SERPs. It’s used to generate a click by Internet users, when they are offered different search results. The meta description tag is also optimized by Google, which can choose to put other content instead.
It is also filled in through an add-on such as Yoast SEO or according to the options offered by your WordPress theme.
4. Chapô: The most important part of the content
A article written for the web see the upper part as the most important. That is the principle the reverse pyramid in web writing or even in journalism. The question is to start with the most important thing, which is châpo, and then with the development of the subject to end with resources and other annexes to the content.
The chapo in principle it should not exceed 2/3 of a row. Reading it must be fast and enable the Internet user to understand what the article will be about in a broader sense. Therefore, it is a question of introducing his keywords.
5. Title: Use of Hn tags
Title is a generic term that denotes different levels of heading especially within an article. Between paragraphs, subheadings, chapters, etc … it’s a matter of allowing the Internet user to distinguish different parts of your content. Each paragraph is separate and must allow the identification of a common thread of the topic being treated. Therefore, we introduce main and secondary keywords at different levels of the title.
The H1 tag is the title of your content by default and if you start with H2, the next one will have to be lined up and nested if the paragraph is long. You can choose to put them in color to make it easier for Internet users to read and to quickly see a preview of your article.
The title is very important, and therefore important in SEO.
6. Tag photos in WordPress: Alt Tag and Title attribute
Each photo inserted in your article, including the highlighted image, can be marked with 2 attributes, the most important of which is alt tag (alternative text). This field, the first in general, is about transcribing his photo by inserting his keyword or his keyword phrase. This is an important point for SEO.
It is based on a query that an internet user would enter to find your content. Image search is widely used on Google, so it’s an indirect way to find your content.
Title attribute as far as he is concerned, he allows the hovering mouse to appear what will be informed there. It would also be read for the visually impaired.
Tags or tags There are various keywords in English that will allow the user of your site to find your articles more easily. Simply enter them in the search bar of your website and run a search to find articles that contain them.
But Google also indexes certain content on the tags used. We see them appear in SERPs Google from time to time. You can choose to have them appear at the bottom of your website (default location) or hide them depending on the theme options you have. However, this will not change anything for searches.
8. Optimize your article thanks to the lexical and semantic field
Semantics and lexical field of words, here your keyword and / or your keyword phrases should be used to enrich and optimize your content. The a wealth of vocabulary employees or the fact of defining a covered topic, universe or word, will help make your article more understandable by Google.
Use software like solution 1.fr to highlight the lexical field and see how Google interprets your article.
9. URL of your article.
Prefer simple URLs in your settings / permanent links on WordPress. If you can change your URL directly, otherwise use the permalink plugin, avoid repeating the title word for word for a long time. Remove links and unnecessary words and opt for a short URL.
Think of share your content on your social networks and viralize them. You’ll get on social traffic, but not on SEO on the other hand!