▷ 12 search engine optimization errors to keep away from and proper instantly!

Not ranked No. 1 for your targeted keywords on Google and have no idea why? You may be making one of those very common SEO mistakes that many site owners make!

When it comes to SEO, while requirements change every day, opportunities increase at breakneck speed, marketing content practices, and overall digital strategy. As a rough guide, the market size is expected to reach $ 1.6 billion by 2027.

The struggle to avoid technical problems with the site, and especially to keep up with the constant updates of algorithms is part of the daily life of marketing professionals. You are not alone, because we have all been there.

The good news is that SEO is one of those strategies that you can build gradually, but it takes time to master.

With a good understanding of the most common (and potentially harmful) mistakes, you can maximize the performance of your website.

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1. Minimize location speed

One of the most common SEO mistakes is minimizing site speed: the faster your site is, the more Google will favor it. So work on the speed of your site to keep your pages in search results.

Google itself offers a handy tool to check the speed of your page and give you an overview of aspects that need to be improved to increase the speed of a particular page. This is Google PageSpeed ​​Insights.

Among the key elements that slow down the page loading speed, don’t forget the photos. Some are very large and therefore take a long time to load. This also affects image referencing.

2. You don’t know your audience

One of the basics of SEO is understanding your target audience. Do you think you know your audience? Some often fall into the trap of not understanding how consumers behave in their market.

At the same time, consumers expect instant answers and results to their inquiries. While historical data always gives SEO a great insight into seasonal trends, marketing methods to understand their customers need to be holistic.

One of the most common mistakes in choosing keywords is search engine oversight and user preference for long keywords. While you can define your products and services in a certain way, you should understand which keywords your potential customers would use to call them.

3. You don’t have an SEO action plan

There is no point in knowing your audience and taking random steps to maximize the opportunities from that knowledge.

Many businesses, be they small, medium or large, struggle to build or implement a strategy because they do not have a clear roadmap.

To have a sustainable and effective strategic marketing perspective, set yourself goals and clearly define your missions:

  • Evaluate and understand your competition – ranking, keywords, content and performance;
  • Disassemble actions into tasks;
  • Set up actions for content, site updates, SEO strategy;
  • Look for SEO platforms and tools to help you set up and then succeed with your SEO strategy.

4. Don’t use Google Analytics to see what’s being converted

Other SEO Mistakes: SEO is not just a large amount of free traffic. It is also a matter of conversion. It’s easy to figure out which keywords are sending you the most traffic, and then quickly get disappointed when you can’t rank for those super competitive high-traffic keywords.

But think again, traffic is not all that matters!

Low-traffic phrases will often convert better because they are more specific, and ranking on the first page for a few can lead to numerous conversions.

The only way to find out is to track data on Google Analytics. Look at the data executed on your different keywords or phrases, and then compare them with each other to see which one gives the best results. This way you will better optimize your site as a whole and specifically know which efforts have finally paid off and which ones you will have to give up.

5. Ignore mobile traffic

If your website is not mobile-friendly or mobile search is not part of your SEO strategy, you may miss a few opportunities.

Google also prefers mobile-friendly websites: over 50% off all traffic comes from mobile devices.

If you haven’t already, it’s time to tailor your website to organic mobile traffic, make sure your website is responsive and loads in less than 3 seconds. So don’t neglect mobile optimization if you want to increase the organic traffic of your website.

6. Keep old school SEO practices

It’s no longer a secret: Google is constantly evolving its search algorithm. It is therefore perfectly logical for SEO to evolve along with it. Strategies that worked well 10 years ago are no longer effective. To stay on top of Google SERP, you need to be up to date with modern SEO techniques and apply them.

Overcrowding of keywords, private blogging networks (or PBNs) and all other old school SEO techniques are now seen as penalties for search engines rather than as ranking benefits.

So always be up to date with the best practices of modern SEO, stay tuned for new updates, changes from Google and changes in the market.

7. Ignore bad Google reviews

When it comes to Google reviews for a product or service, they can be positive or negative. The total number of these reviews increases the social proof of your business and contributes to the ranking factors of localized search.

So if you only have positive reviews, your site looks suspicious. A few customers who express their dissatisfaction on your website may even drive away traffic. Otherwise, the credibility of your website is increased by positive reviews.

So what about bad reviews on Google? Use them to your advantage as a way to build good relationships with your customers. Use them to better understand your audience and thus gain a new audience. For example, you can post on social media the types of problems these people have and the steps you take to solve them. This will show your professionalism and add credibility to your website.

Instead of shutting yourself off from conversation, always be open to criticism. You even encourage your audience to post reviews about your services and respond openly to them.

8. Forget content other than text formats

In addition to text, video, infographics, podcasts, webinars and images attract organic traffic to your website. The use of video has risen sharply according to this data collected by Oberlo and is considered an excellent sales tool:

  • At least once a month, 56% of the French population watches video;
  • Once or twice a week, 86% of 15/24 year olds watch video;
  • 86% of consumers want to see more video content from brands and companies;
  • 73% of consumers are influenced by the presence of the brand through video marketing on social networks to make a purchase.
  • 80% of marketing professionals say video has directly helped increase sales;
  • 80% also say the video helped increase traffic to their website.

More and more visitors prefer to watch videos than read articles. So you probably see more videos on social media feeds as well as on Google SERPs. So, it’s time to get started!

9. Ignore branded SEO & EAT

SEO is not just the first ranking on Google results. It is also about building a brand of trust. Today, Google favors authentic, trusted, and popular sites. This is Google’s concept of EAT (expertise, authority and trust). Determines EAT websites using a combination of different data and algorithms.

To show your expertise, authority and reliability:

  • Try to be prominent in top media publications;
  • Be transparent: provide information about your company: address, author presentation, awards won, etc .;
  • Make sure your SEO strategy includes ways to increase brand-related searches.

10. Non-optimization for local SEO

If you run a business that focuses on customers in a particular city or region, avoid one of these common SEO mistakes: neglecting local SEO. Most search engines, including Google, treat this a little differently than more general keywords.

Start by including region-specific keywords in page titles and meta descriptions. Also include the local address and phone number on your pages, for example in the header or footer, so that you appear in the local results.

To further optimize your website for local SEO, also consider signing up for local reviews and networking sites such as Google Places, FourSquare, Merchant Circle, or Yelp.

11. Do not use anchor text for internal links

Have you ever seen “click here” links in an article? From an SEO perspective, it doesn’t do much. Of course, using a call to action can increase the clickthrough rate, but it reduces the ability to customize your anchor text, one of the most important components of SEO.

For example, if you are writing a blog post and want to link to your e-commerce services page, create anchor text “e-commerce web design services”, for example.

Moreover, if you must You absolutely have a call to action, try to include at least a few relevant keywords in the link. For example, “click here to learn more about our e-commerce services.”

12. Do not invite people to visit your site

When a web page appears for certain queries, metadata is what appears on search engine results pages (SERPs). This includes specifically the title of your site and its meta-description:

  • Page title: This has always been an important ranking factor for Google. So make sure it’s properly optimized for each page by adding a keyword if possible, while making sure the page title isn’t too long;
  • Meta description is not a ranking factor, but it plays an important role in your clickthrough rate (CTR). The more likely people are to think that your site will respond to their search query, the more traffic the site will receive. If you optimize your meta descriptions with a clear and interesting message, it becomes easier for them to know if the information they are looking for is on that page.

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