If you want to become an SEO consultant, you need to be trained in natural referencing strategies that allow you to gain visibility on Google. Discover these few tips to help you start this exciting profession!
What is an SEO consultant
First of all, let’s start by defining what the role is and what the missions of an SEO consultant are.
According to this job description of an SEO consultant, his main missions are:
- Perform technical audits of websites;
- Create relevant keyword lists;
- Design search engine positioning strategies;
- Monitor and optimize the results of your natural referencing strategies.
In conclusion, his role is to support the companies he works for, in optimizing their visibility on search engines like Google, to help them grow their business by generating traffic to their websites.
Why become an SEO consultant?
The profession of SEO consultant has many advantages:
- SEO skills are in high demand by companies (all the more so after the Covid-19 pandemic);
- There are an infinite number of ways to understand SEO and therefore progress in this area;
- Like all jobs on the web, you can easily work wherever you want by working remotely.
In addition, if you want to change jobs, the skills you will acquire in natural referencing will allow you to have real added value in many other jobs on the web.
However, it is a safe bet that if you are currently interested in SEO, it will continue to be so for many years to come as this universe evolves and offers opportunities!
How to choose SEO training?
To become an SEO consultant, on the one hand you need to know perfectly the techniques of content optimization, and on the other hand to experiment with these techniques to master the implementation of SEO strategy.
So you need to start learning the theory, and for that the easiest and fastest way is to choose a training whose content allows you to have an insight into SEO, while learning how to use that knowledge wisely.
The SEO training you choose should therefore include courses on each of the main topics of natural referencing, and during the various modules you provide examples and case studies to understand these optimization techniques.
However, there are many training courses and it can be difficult to find one that meets your expectations!
Reading these tips for choosing your SEO training will allow you to sort out all the offers available.
How to train alone in natural referencing?
Of course, it is not necessary to choose SEO training for learning! Moreover, most SEO consultants have trained themselves by experimenting with different optimization techniques.
In that sense, you will need to find information on how search engines work on their own to create your first SEO strategy.
Rest assured, there are many websites specializing in natural referencing that will teach you all the key points of SEO.
In parallel with your theoretical learning, it is important that you put your knowledge into practice by creating different projects / websites on different topics.
Indeed, creating your own website is a key point in your SEO training, as you will see for yourself the effects of your optimizations as you become familiar with the various tools on the market.
In addition, all SEO consultants have their own methodologies for designing and implementing their SEO strategies. By experimenting with your techniques on your own website, you will create your own optimization methodology.
How to find your first job as an SEO consultant?
To find your first job as an SEO consultant, you will need to demonstrate your level of SEO expertise.
That is why having a few projects that you will already show during the interview is a great option to get to that, but also to show that you already have a certain level in this area.
In addition, there are various SEO certificates that will also allow you to justify your level, including those of the French SEO association: “SEO CAMP”, which are already known and recognized in the labor market.
The ideal way to easily find a job in SEO is to pass the main certificates in the field of SEO and some first personal projects that will give you material for conversation during the interview.
When it comes to companies you can apply for, you have several options:
- Apply to the agency;
- Log in to the advertiser;
- Offer your services as a freelancer.
There is no “best option” to start in SEO, but I would personally recommend that you start in an agency so that you can train yourself working on a multitude of websites, each with different problems and goals.