20 technical phrases you’ll have heard however by no means understood

The world of technology can be a confusing place. Not only is it full of complex tools and systems that take a lifetime to learn, but there are endless unique terms that need to be discovered and translated. You may have come across acronyms such as “SEO” and “CMS” before, but you may not know what they mean or why they are important to you.

Technical conditions

Fortunately, we are here to help. The following list covers some of the most important technical terms you should probably know if you are involved in a technology environment.

SEM (search engine marketing)

SEM, or search engine marketing, refers to all the methods of internet marketing that help promote the visibility of a website in search results. The term “SEM” can refer to strategies such as search engine optimization, organic ranking, and paid advertising methods.

SEO (search engine optimization)

Perhaps one of the most important concepts in online marketing, search engine optimization is the art of optimizing your website and its content so that it is more likely to appear on search engine pages. SEO involves a variety of tactics, from link building and keyword research to competition analysis and content marketing.

CMS (content management system)

“CMS” or content management system is a software platform designed to help users create, manage and edit content online. WordPress is an example of a CMS – and one of the most popular in the world, responsible for powering a significant portion of the Internet. Without a content management system, you would have to build your website and manage it using codes.

CRM (customer relationship management)

CRM, or customer relationship management system, is an environment in which companies can gather valuable information about their customers or customers, as well as track potential customers and opportunities. With the data collected in CRM, it is easier for companies to understand their customers, their unique needs and preferences.

PPI (pixels per inch)

Pixels per inch is a term you may be familiar with if you frequently use graphics in everyday life. This is the number of pixels per inch on the screen of the device. The higher the number of pixels per inch, the sharper the text and images.

UI (user interface)

A user interface is a set of parts of a website, computer, smartphone, or application that a user can communicate with. For example, when you use WhatsApp on your phone, the contact list you see and the individual chat pages are two examples of the user interface.

UX (user experience)

Crucial in the modern era of design, the user experience includes all the attitudes, emotions and experiences a person has when interacting with a particular service. UX design is the process of using design to improve communication between users and products, in order to increase customer satisfaction.

VPN (virtual private network)

A VPN or virtual private network is a service that protects your Internet connection and protects your online identity. A VPN essentially creates an encrypted tunnel for your data and activities while you are online, so that other people, including your ISP, cannot see what you are doing online or store files.

PPC (Pay Per Click)

A form of digital marketing, “PPC” is the most common form of paid advertising used to improve your search engine presence. This term refers to how you pay for the attention you receive, as you are charged for each person who “clicks” on one of your ads. You can also run PPC campaigns on platforms like Instagram and Facebook.

GDPR (General Data Protection Regulation)

In recent years, this concept has become increasingly important for understanding companies. The term GDPR refers to a set of rules that harmonize data protection and privacy laws for individuals in the 28 member states of the European Union, as well as in Iceland, Norway and Liechtenstein. The GDPR can also be applied to customers in the United Kingdom.

BI (business intelligence)

Business intelligence is a term used to denote a set of tools, best practices, infrastructure, and applications that enable companies to collect and analyze information about their company. Business intelligence focuses on using data to help companies make better, fact-based decisions.

PCI DSS (Payment Card Industry Data Security Standard)

A common term for everyone involved in the e-commerce industry, PPI DSS are security standards created to ensure that all organizations responsible for accepting, processing, transmitting and storing credit card data maintain a secure and secure environment.

SSO (single application)

Ideal for people who today have a multitude of social media accounts and other profiles on the web, Unique Login is a service that allows users to use one set of credentials (one login name). username and password) to access various applications. The service authenticates the end user for all applications he needs at once.

2FA (2-factor authentication)

2-factor authentication and multifactor authentication are two aspects of the security and private environment. The term refers to the verification process that requires users to submit more than one set of letters of credit in order to verify their identity. For example, you may be asked to enter a temporary code that is sent to your phone after you provide a password for your account.

IoT (Internet of Things)

IoT or Internet of Things is a term used to denote a network of interconnected devices in our daily lives, capable of connecting via the Internet. For example, your smart speaker and your smartphone are components of IoT space.

NLP (natural language processing)

A component of artificial intelligence, natural language processing is a technology that allows machines to understand human language. Natural language processing and natural language comprehension (NLU) are often used in systems that need to understand human commands, such as Alexa or Siri, as well as in systems responsible for reading text.

XR (augmented reality)

This is an expression that has caused a lot of ink to flow in recent years. Augmented reality or “XR” refers to all forms of immersive technology in the digital landscape, including virtual reality, augmented reality, and mixed reality.

SaaS (software as a service)

Another extremely popular term in the world of ever-changing digital transformation, software as a service refers to cloud-based programs that give users access to software on the service. This means you can access as much software as you want, when you need it, without having to install anything on the device.

APIs (application programming interfaces)

API is a protocol that developers and coders can use when writing code to help different systems communicate with each other. For example, if you are creating a website, you can use the API to add an Instagram feed to your homepage.


Metadata is simply data about other data. For example, image file metadata would include information about image resolution, file size, and even the date it was created. Some metadata forms are established automatically when a file is created, while others are created by the user.

And here it is! 20 terms to be more confident in your technological knowledge!

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