Definition Social Community – Social Networks – Neighborhood Community

Definition of social network: In the field of technology, a social network consists of a service that allows different people to come together to create an exchange on a particular topic or not. In a way, the social network finds its origin in forums, discussion groups and chat rooms that are introduced from the first hours.Internet.

Since the early 2000s, presence the social networkwhich are also called community networks, are becoming increasingly important and tend to multiply according to different characteristics.

The first major social networks (MySpace and Facebook) have positioned themselves as general services where everyone can share content of their choice with their contacts, regardless of the topic.

Specifics of social networks

However, there are many more specific community networks that target either:

  • age of the population, for example Snapchat it consists mainly of teenagers;
  • a shared passion, for example, Bëhance longs for graphic designers;
  • the type of publication, for example the social network Instagram targets photographers, Youtube and Vimeo serve as videographers;
  • a specific goal, for example LinkedIn and Viadeo aim to expand one’s professional capabilities.

Note that the phenomenon smartphones transformed social networks to review their use or restrict them to the phone only. At the time of writing these lines, this is the case WhatsAppFacebook Messenger or Instagram.

According to a study from Statistics published in January 2018, Facebook would be the most important social network with 2.167 billion users ahead Youtube (1.5 billion), WhatsApp (1.3 billion) and Facebook Messenger (1.3 billion). WeChat, QQ, Instagram and Tumblr would be at 5e6e7e and 8e position.

What is a social network?

Before the advent of the web era, the term “social network” mainly referred to a group of people with common affinities or interests. Also known as a social circle. To define platforms like Facebook, Twitter and Instagram, we prefer to talk about social media.

In the virtual world, a social network is a website that allows users, professionals and / or individuals to share information. Each user must create a profile to publish and view different content: text, photos, videos, links … These are large sharing spaces that offer the opportunity for millions of people to connect with each other, regardless of their geographical location. There are many social networks.

They are characterized primarily by functionality, user profile and the desired goal (for example, to publish their artistic creations, find childhood friends or capture the maximum audience).

What is a social network used for?

It all depends on the purpose. A social network like Facebook, with almost 40 million users in France at the end of 2019, was born out of a desire to create a virtual bridge between the user and his friends. Still, the growing success of the firm Mark Zuckerberg has led companies to use these social media as leverage for their web marketing campaigns. Their goal: to improve their visibility on the Internet, increase traffic to their website, well target their potential customers to turn them into customers, retain existing customers and communicate with them (newsletters, flash sales launch, etc.).

For exclusively professional use, we would rather look for LinkedIn, which allows you to publish your CV and consult job offers. Instagram is more visual. Priority is given to photographs and videos, with a strong presence of artistic creations (a trend used by artisans to sell their products, painters and photographers to discover their talent).

Celebrities communicate with their followers mostly on Twitter. YouTube is the reference platform for watching and downloading videos. Other commonly used social media in France are Snapchat (videos and photos that are automatically deleted after a few seconds) and Copains d’avant (for finding old friends).

How does a social network work?

Social networks feed on people’s emotions, their need for communication and interaction. Existing features like well-known Facebook likes or Twitter hashtags aim to get users to react, to encourage them to share information and their opinions. The need for fulfillment and emotional benefits, which are very real, are obtained in a virtual way.

Each user’s network is often compared to a star. Each branch corresponds to a feature that defines it: contacts, centers of interest, groups, personal data … Once your web is woven, the platform uses your strong links (our close contacts) to create weak links (your friends’ friends). So the community grows and the social network thrives.

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