Dynamic title change each day: what does web optimization have an effect on?

You probably already know that, but since mid-2021, Google itself has dynamically changed even more title tags that it doesn’t consider relevant. Now almost 61% of them change every day, sometimes slightly, other times drastically. In a recent hangout for webmasters, John Mueller answered this question that has already been asked by more than one SEO: does changing the title tags of his web pages (e.g. every day) have a negative or positive impact on natural referencing on Google? Here’s the answer from John Mueller, a webmaster trend analyst at Google.

Changing thousands of website titles, what specifically affects John Mueller?

According to him, no positive or negative concrete impacts will be expected from Google :

  • no change in creep rate;
  • no increase in search results;
  • there is no degradation.

However, if it makes sense based on your business and brings added value to the userJohn Mueller thinks that’s a good thing.

Dynamic title change: no official impact on indexing and SEO?

According to John Mueller, Google will not change its crawl rate for your site because you dynamically change the title of your page each day and will index all your pages each day to then reflect this change in your search results.

According to him, that has no proven impact.

So you can very well change the titles of your pages every day, but keep in mind, using Google search operators, that they are only updated every week or every month (very variable from one page to another).

On the other hand, if changing your title tags optimizes your SEO clickthrough rate in Google’s search results, it’s in your best interest to continue because the search engine doesn’t penalize this practice at all, nor is it perceived as SPAM or attempting to manipulate its algorithms.

When to dynamically change the title of your website?

If their change in order not to bring added value or added value for the Internet user will not be of interest to Google, there are cases where it is very relevant to do so. Here are a few:

  • At the time of commercial operations to increase SEO CTR in SERPs : during sales, Black Friday or even during operations with a percentage discount, adding this information to the title allows you to attract attention, but also get clicks on long-lasting keywords with high added value.
  • To dynamically change the number in the title : To optimize CTR in search results, displaying the number of results for a product category or ad number is a very good way to get an Internet user to click, even if we are not in the first position of organic search results.

John Mueller’s video response:

The question was asked in the first minutes of the English Google SEO Office-Hours, a meeting where John Mueller answers all questions from SEO and webmasters live. Here is the excerpt:

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