E-commerce estimate in France 2021: The French spent 129 billion euros on the web

French version

Paris, 3 February 2022


Estimation of e-commerce in France 2021:

The French spent 129 billion euros on the Internet

  • The e-commerce sector (products and services) exceeds 129 billion euros in 2021, an increase of 15.1% during the year.
  • Online product sales continued to grow by + 7% compared to 2020
  • The service sector is growing 24% compared to 2020
  • E-commerce now represents 14.1% of retail compared to 13.4% last year.
  • Number of e-commerce sites increased by 11% in one year.
  • 2.1 billion transactions conducted online 2021.

In 2021, online sales increased by 15.1%

The e-commerce sector (products and services) exceeded 129 billion euros in 2021, an increase of 15.1%, compared to 8.5% in 2020. The sector is thus returning to double-digit growth. Sales of products on the Internet continued to progress with + 7% compared to 2020, or + 42% compared to 2019. For its part, the transport, tourism and leisure sector started again with + 44% compared to 2020. But it still lags behind compared to 2019: -16%.

This year of consolidation marks the continuation of solid and lasting growth in the e-commerce sector, which is widely appreciated by most French people.

The sector thus amounts to 129.1 billion euros in 2021, including 66.7 billion euros for product sales.

Over the past 12 months, online sales sites (combined products and services) recorded more than 2.1 billion transactions, an increase of 16%. The average transaction amount decreased compared to 2020 (-0.8%), but remains above the 2019 level (+ 1.8%). During 2021, the average basket was 60 euros (61 euros in 2020).

Over the past year, e-commerce is estimated at 14.1% of retail (product sales), or 0.7 points more than 2020.

The number of active trading sites increased by 11% in one year; at a rate equal to that of 2020.

Leading sites consolidate growth in 2020

After an outstanding 2020 with record growth, the iCE100 panel is stabilizing. Sales of consumer products with iCE 100 panels (a growth measurement on a constant sample of about a hundred locations among the leading sites) increased by 1.1% in 2021.

If 1er quarter of 2021 recorded an increase of + 33.4% compared to 1er quarter 2020, the quarter preceding the start of the first closure, annual growth then slowed compared to the rest of 2020, the period during which the panel reached its highest levels. This is especially the case for the last two months of 2021, when the panel recorded a decline of -15% compared to the previous year, a period during which sales increased by + 46% over one year.

The categories Clothing-Fashion and Furniture-Decoration continued to grow in 2021 with + 6% and + 18%, respectively. Sales of consumer goods also with + 6% compared to 2020.

The categories of technical and cosmetic products, which increased the most in 2020, fell by -6% and -3%.

Passenger and tourist locations grew by 42% throughout the year. The recovery in the sector, which began in April, gained momentum in 3th quarter especially from August with the implementation of the health pass. However, this catch-up does not allow them to return to the level before Covid. The sites ended the year down -25% from 2019.

Finally, sales to professionals on the iCE 100 panel, with annual growth of + 16.3%, continues its pre-crisis growth rate.

Mobile sales are up again (+ 23%)

Sales on behalf of third parties (in markets) continue to grow. During 2021, markets grew by + 5%. Their weight in the volume of business of the sites that host them (sales of Panel iCE100 products) is 33% compared to 31% in 2020.

ICM’s mobile sales, which combine product sales and travel sales, which in 2020 were hampered by declining sales of transport, travel, tickets, etc., returned to double-digit growth of + 23% especially thanks to the recovery in travel / tourism sales. After + 37% in October and + 21% in November, however, they rose by only 3% in December due to a slowdown in travel sales as the epidemic continued.

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This study was conducted with the help of leading trading sites in their sector and 9 secure payment platforms.

The data that Fevad collects from trade sites meet the following definitions:

E-Commerce Index (iCE 100) : Revenue directly generated by iCE 100 panel sites on fixed and mobile internet. The sites that publish the market do not count the volume of business on the market, nor the realized commissions. Only orders shipped in France. All delivery locations (including in-store payments) are retained. This is the ordered turnover (we take into account the date of collection of the order, not the date of delivery). Cancellations, replacements and refunds reduced, postage included, VAT included for sale to individuals, HT for sale to professionals.

Market index : The volume of business generated by sites located in the iCE100 panel markets.

Mobile Commerce Index (MCI) : Revenue generated directly on smartphones and digital tablets as part of mobile sites and applications (excluding application downloads).

Composition of iCE 100 panels : More than 100 sites: products for the general public (100 sites), e-tourism (15 sites) and sales to professionals (20 sites).

Composition of PSP panels : Adyen, Dalenys, Monetico Payment, Monext, Paypal, PayZen, Verifone, Worldline.

Overall market estimate : The global market estimate is calculated using data collected from the iCE 100 panel, electronic payment values ​​(excluding iCE 100 panel members) reported by PSP panel providers and offline payment estimates (Fevad survey of iCE 100 merchants).

About Fevad:

The Federation of E-Commerce and Distance Sales now brings together more than 750 companies. It is a representative organization of the e-commerce and distance selling sector. Fevada’s main mission is to gather and disseminate information to improve knowledge of the sector and work for the sustainable and ethical development of distance selling and e-commerce in France. For more information: www.fevad.com / Follow us on twitter: @FevadActu and on LinkedIn.

Press contacts : Nathalie Laîné – Communications Manager – 01 42 56 38 86 nlaine@fevad.com

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