E-commerce options to distribute your product catalog throughout all channels

More and more brands are engaging in e-commerce and want to develop their online offering, but they often lack solutions to distribute their product catalogs. To solve this problem, there are specialized tools, such as e-commerce flow managers or PIM (Product Information Management) solutions.

Different distribution channels

To get started with e-commerce, you must first define the distribution channels you want to reach. There are 3 different channels, each with its own advantages and disadvantages.

Marketplaces

Going through the markets to distribute your product catalog can be useful because you benefit from the visibility of the platforms in question and you don’t have to manage payments or site maintenance. However, despite the relatively low entry price, you should be aware that markets allow very little adjustment and often impose strong competition. You also need to consider the commissions applied.

Among the most popular markets in France are Amazon, eBay, Rakuten, Cdiscount, Fnac Darty, AliExpress and Rue du Commerce.

The social network

In recent years, social networks have been developing spaces dedicated to e-commerce, for the promotion and sale of products directly from the platform. Specially developed on Instagram and Facebook, this concept allows you to highlight your products on your profile, while offering Internet users the opportunity to buy them immediately. However, it’s hard to stand out on social media, and paid ads are often the best solution for successfully putting a product on top of a shopping card.

E-commerce websites

Personal e-commerce sites allow you to manage everything yourself, without having to go through external service providers or platforms. They give you complete control over your brand image and your prices, but require time and money to distribute. Indeed, you need to consider the cost of creation and maintenance, the difficulty of calling, as well as the overall management of payments and shipments.

Use the e-commerce feed manager

Designed to manage catalog tracking, order centralization, price optimization, or even inventory management, e-commerce flow managers enable multi-channel product catalog distribution. Indeed, these platforms are intended to help you develop your product catalogs on major online sales channels. Your products are so easily available on the largest social networks and markets: Amazon, eBay, Facebook, Google, etc. Some data on product lists are updated automatically by channels: stock, price or export.

Using this type of platform allows you to save time on putting products on the Internet, but also not to forget any important channels. Most e-commerce feed managers also offer marketing campaign features, to provide sufficient visibility to each of your products, across all channels.

Consider PIM solutions

PIM software allows you to centralize the management of all your products in one interface, to manage their distribution on all sales channels, such as e-commerce websites or markets. The main goal of these PIM solutions is to save you time on product data management, optimizing your omnichannel business. This software is often associated with DAM (Digital Asset Management) solutions, which manage all media related to products: photos, videos or even sounds. These solutions make it easy to put your products online on a variety of channels, as they automate the processing of certain necessary steps, such as resizing images in the right formats to platforms.

You have the option to connect your PIM solution to your CMS or e-commerce platform (WordPress, Shopify, PrestaShop, etc.), but also to your business software (CRM and ERP).

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