Natural referencing helps companies climb to a better position in search engines.
This improves their visibility and allows them to appear in priority after the search with the appropriate keyword and search intentions. All you need is an approach adapted to the latest updates browser algorithms (Google, Bing, etc.).
In Canada and Quebec, web and SEO agencies are multiplying. If this only testifies to the need for SEO referencing nowadays, it is also a warning to be careful when choosing a web agency for your web projects. You would understand that, the thieves mingled with the hull. How to choose the right SEO web agency in Montreal in these conditions? Here are some tips on how to get there!
Talk to the agency: face to face, phone or video conference
An interview with an SEO web agency representative is one of the best ways to assess your professional qualifications. During the interview, the professional terms used, SEO solutions and proposed planning can give you an insight into the level of expertise of the agency. A priori, a physical interview is a great way to continue.
However, COVID-19 made this exercise more complex, which helped to focus more attention on other interview methods. So, whether you are in Montreal or a remote city, you can talk to an SEO agency in Montreal by continuing with phone call or video conferencing.
A real web agency will be interested in your e-reputation, the seasonality of your activities and your expectations. She will also want to meet competitors in your sector to develop a strategy that will set you apart from the crowd. There you will recognize so many abilities evaluate the website and define relevant axes to improve the web marketing strategy.
Choose the right web agency based on relevant criteria
Write optimized content, design, improve the quality of your publications, etc. Regardless of the project you are looking for for a web and SEO agency, defining your budget is useful for initial selection based on the different prices offered by agencies. Apart from the price aspect, the geographical location is also important. You need to be able to determine if you are looking for a local and physically close agency (for local SEO targeting the local customers) or a geographically remote agency. In Montreal, we prefer to work locally – and it’s often the same everywhere.
When cooperating with an agency, especially for the first time, it is necessary to define frequency of applications (weekly, monthly, quarterly, semi-annually, etc.) depending on the duration of the contract. These reports are necessary to track the impact of agency services on your websites and media. You can emphasize this by using assessment reporting software ranking, traffic, conversions and other statistics.
Question the client’s references and the agency’s reputation
Before entrusting projects to an agency, obtain a guarantee of satisfactory and quality service. To find out if you have an ideal service provider, the least you can do is find out about their recent collaboration.
To this end, you can consult the agency’s website as well as its various web platforms to review comments and contact some of its former clients.
This contact aims to gather the experiences of the latter, as well as their overall assessment of the services offered. After all, you can consider cooperating if the agency in question has a good reputation. The advantage of consulting customer references is that you Avoid wasting resources on fruitless cooperation.
Clarify all the important points by asking relevant questions
When the signing of the contract has not been done yet, it is time to clarify all the important points by asking relevant questions.
Explain to the agency your expectations regarding organic traffic, visibility, conversion rate, etc. Ask questions to find out about the strategies that will be used. These questions may relate to:
- subcontracting certain services;
- penalty management strategy;
- feedback and internal networking strategy;
- the time before the first results appear;
- the possibility of obtaining good positioning in search engines, etc.
The right web and SEO agency is the one that will give relevant and objective answers to your questions. However, it is important to anticipate possible cases of conflict by planning measures before signing the contract.
Evaluate the referencing of the agency itself and its tariff offer
In addition to the above tips, you can find the right web agency by examining its SEO and package deals.
How does the agency manage its own SEO?
A well-organized charity starts with yourself. An agency that can improve your natural referencing can probably be well positioned. Positioning his website is therefore a reliable indicator of whether he can deliver on his promises. If his SEO strategy for keywords in his domain in Montreal is not successful, there is no guarantee for yours; so back off!
What are agency packages?
To start cooperation, it is important to avoid long-term contracts and evaluate the agency’s results on the impact of its specific actions. In this context, hourly packages are not in your favor, especially if it is a long-term project. Ideally, you’d rather pay concrete actions as:
- site optimization;
- writing SEO content;
- SEO audit for technical and semantic analysis;
- installation of software or tools for SEO processing, etc.
It’s as much a service as an agency BlackcatSEO Montreal offers at very affordable prices. His expertise also extends to hosting, cyber security and managing conflicts of interest between competitors in the same sector.