How to decide on supply strategies of your web site for e-commerce

When setting up an e-commerce website, it is imperative to choose delivery methods tailored to all needs. But how to choose between these options, satisfy customers, ensure affordable, reliable and fast deliveries? For you, we’ve listed the main delivery methods for e-commerce sites, as well as the criteria to consider when choosing them.

E-commerce delivery methods

There are several delivery methods, tailored to different needs. They all have advantages and disadvantages, which is why it is important for an e-commerce site to offer several. The elements that differ depending on the method of delivery are the price, delivery times and the method of returning the package.

Home delivery

As the preferred shipping method for internet users, home delivery is an essential option for an e-commerce website. Indeed, it makes it easier to receive large or heavy packages directly at home, without additional travel. Generally offered at a moderately high price, this mode of delivery is also increasingly popular than the democratization of telecommuting.

Relay point delivery

Also very popular, pick-up delivery allows customers to set up a pick-up location near their home to pick up their packages when available. This is the most economical way of delivery. Please note that delivery to the relay point requires a trip to pick up the package, usually within a maximum of 14 days. This time is sometimes shorter, especially in lockers that are available 24 hours a day.

Express or priority delivery

Intended for urgent purchases, express delivery can be delivered in less than 48 hours, and sometimes in less than 24 hours. Mobilizes specialized transporters. This method of delivery is priced by internet users who need to pick up their order as soon as possible. Like any priority service, express delivery is usually quite expensive, but it helps to satisfy customers as soon as possible.

Payment in the store (click and download)

To avoid additional shipping costs, click and download allows customers to deliver their purchase (or pick it up if it’s already in stock) directly at the brand’s physical store. This method of withdrawal is quite popular, but requires the possession of a dedicated and nearby collection point.

Delivery by arrangement

Increasingly popular, negotiated delivery allows customers to know the exact date and time of delivery of their order. As with home delivery, packages sent this way arrive directly at the location specified by the customer. This is a good way to organize delivery, despite the often quite high costs.

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How to choose delivery methods

To choose the right delivery methods, it is important to consider several factors that determine the most appropriate means according to customer needs.

Offer delivery methods tailored to all budgets

Price is the deciding factor in the choice of delivery by customers. Indeed, not everyone is willing to set aside the same budget for shipping costs. For this reason, you need to offer delivery solutions that can suit all budgets.

Consider setting up a low-cost delivery solution, even if it means imposing delays or charging via a relay point, because many Internet users would rather leave their cart than pay high extra shipping costs. It is also possible to offer shipping costs above a certain order amount, to encourage consumers to confirm their cart or to add an item to the cart to benefit from it.

Relay points and withdrawals in stores also make it possible to avoid a certain number of returns, which are always expensive for e-commerce sites.

Select several different operators

In order not to depend on one carrier, consider offering different delivery methods offered by different companies. This offers more choice to the customer, and expands the range of prices related to shipping costs.

In addition, it sometimes happens that some clients are not satisfied with the carrier, or vice versa, they favor a certain carrier. By offering as many offers as possible, you allow customers to choose the one they think is best.

Among the well-known companies that offer this type of service are:

  • Chronopost,
  • Colissimo,
  • DHL,
  • DPD,
  • World relay,
  • UPS,
  • FedEx…

Be careful, also don’t forget to consider local carriers, which offer offers to cover short distance delivery.

Consider international shipments

If you want to make international sales, you need to offer appropriate delivery methods (pay attention to the applied prices, which may vary depending on the country). Do not forget to specify deadlines in case of international or continental delivery.

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