Key figures for the Web and social networks in France in 2022

After presenting their Digital Report 2022 which reports statistics on the use of the web and social networks on a global scale, We Are Social and Hootsuite publish key figures dedicated to France.

Figures to remember about using the internet and networks in France

According to the report, out of 65.51 million people in France, there are:

  • 60.92 million Internet users, or 93% of the population (+ 2.4% compared to January 2021),
  • 1.5 million additional Internet users,
  • 52.60 million users of social networks, or 80.3% of the population,
  • 3 million new social media users in France,
  • 5h34 time spent online per day, including 2h19 via mobile phone,
  • 86.5% of users access the Internet via their mobile phone.
Digital Figures in France 2022. © We Are Social / Hootsuite

The French are increasingly interested in related facilities

In 2022, 95.1% of French people between the ages of 16 and 64 will have a smartphone, and 79.5% will have a computer. The numbers are slightly lower than in January 2021. Similarly, the report shows a sharp decline in the attractiveness of tablets. 46.1% of French people say they own them, which is 5.7% less than in January 2021. On the other hand, the purchase of connected watches (20.3%), connected home facilities (12.3%) or even virtual reality headset (4.4%)% is on the rise.

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Media used by French Internet users. © We Are Social / Hootsuite

1h46 spent on social networks

In 2022, French users spend an average of 5×34 online per day, which is 3 minutes less than in January 2021. They spend 3×19 watching television (-8 minutes) and 1×06 reading the press (printed or fine), which is a stable figure compared until last year. However, in 2022, the French spend 5 minutes more per day on social networks (1×46), 11 minutes more listening to music on the streaming service (1×06) and 1 minute more listening to podcasts (30 minutes).

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Daily time spent online, on social media or watching television. © We Are Social / Hootsuite

89.3% of French people watch TV programs in streaming

In 2022, 89.3% of French internet users watch streaming TV programs every month. They spend an average of 49 minutes a day watching this type of program. Every week, 32.5% of French Internet users aged 16-64 listen to streaming music, 12.5% ​​podcasts, 6.6% audio books.

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Streaming services are gaining momentum in 2022. © We Are Social / Hootsuite

Google, YouTube and Facebook remain the most visited pages in France

According to a ranking determined by Similarweb, based on annual website traffic for 2021, Google (29.3 billion visits), YouTube (9.32 billion) and Facebook (7.34 billion) are the websites most consulted in France. Google.fr ranks 4th, Amazon 7th, Twitter 8th, Instagram 11th and Netflix 13th. Users spend an average of 11 minutes and 55 seconds on Google compared to 20 minutes and 51 seconds on YouTube.

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The most visited websites by French internet users. © We Are Social / Hootsuite

Top 20 Queries on Google

“Weather”, “Facebook” and “Google” are the backbone of the most formulated queries on Google. We also find “YouTube” in 4th place, “TV program” in 5th position and “Translation” in 6th place in the rankings. We note that “Coronavirus”, which last year was on the 3rd position on the ranking list, is no longer a part of it today. However, “Covid” ranks 7th in the rankings, and “certification” ranks 19th (compared to 11th in January 2021).

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Top queries on Google. © We Are Social / Hootsuite

70.5% of French people use the Internet for information

The reasons why French Internet users use the Internet are multiple. The vast majority of French people (70.5%) use the Internet to find information. 60.6% of internet users say they use it to learn how to do certain things (recipes or tutorials). The reasons for “following the news and current events”, as well as “staying in touch with friends and family” are almost equal, with 59.9% and 59.3% respectively.

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Reasons why French Internet users use the Internet. © We Are Social / Hootsuite

Facebook and Messenger dominate the list of most frequently used social media

Meta’s four main platforms are at the top of the list of the most used social networks in France. Thus, 73.2% of French Internet users use Facebook, while 59.5% use Messenger. WhatsApp closes the podium (55.7%) and Instagram ranks 4th in the rankings (54%). YouTube is in 5th place and Snapchat is in 6th place ahead of TikTok.

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The most commonly used social networks in France. © We Are Social / Hootsuite

French Android users spend more than 21 hours a month on the TikTok app

The report reveals the monthly time spent on social media apps for French Android users. Thus, we discover that Internet users spend more than 21 hours a month on the TikTok application. This is the one that recorded the largest increase: + 22% compared to January 2021. In addition, the French spend 13 hours on Facebook, 11.9 hours on YouTube, 8.5 hours in the morning. on Instagram and 5.4h on WhatsApp.

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Time spent by French users on various social networks. © We Are Social / Hootsuite

Potential advertising audience of major social networks in France

The report provides an overview of the number of users that can be reached by a marketing campaign on various social networks:

  • YouTube: 52.60 million users
  • Facebook: 31.35 million users
  • Instagram: 26.55 million users
  • LinkedIn: 23 million users
  • Snapchat: 24.20 million users
  • TikTok: 17.48 million users
  • Pinterest: 11 million users
  • Twitter: 10 million users
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Use of social networks by French internet users. © We Are Social / Hootsuite

Mobile phone use in France

According to the report, French users spend 3 hours and 33 minutes on their smartphones every day. The number of applications downloaded between January and December 2021 is 2.08 billion. When it comes to spending on mobile apps or within apps, they account for $ 2.25 billion, up 9%.

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Key figures for the use of mobile devices in France. © We Are Social / Hootsuite

Top 10 most used mobile applications

According to the ranking made by App Annie, here are 10 mobile applications (without games) that bring together the most monthly active users in France:

  1. WhatsApp
  2. Facebook
  3. facebook messenger
  4. instagram
  5. AllAntiCovid
  6. Snapchat
  7. Waze
  8. netflix
  9. Amazon
  10. TikTok

As far as mobile games are concerned, FDJ, Candy Crush and Pokémon Go make the podium of the most used apps in France.

Top 10 most downloaded mobile apps

Based on the App Annie ranking list, established for 2021, here are the 10 most downloaded applications (without games) in France:

  1. AllAntiCovid
  2. WhatsApp
  3. TikTok
  4. instagram
  5. Doctolib
  6. shein
  7. Facebook
  8. Snapchat
  9. Uber Eats
  10. Vinted

The We Are Social / Hootsuite report is very comprehensive. Discover all the information gathered in this study in the document below:

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