search engine marketing: low depth key phrases, efficient technique

Keyword intensity

When writing on the web, there are two approaches. The first is to ignore SEO, which writes for itself and a few readers. The second is one that is based on audience building. Therefore, there is no secret, you need to learn to write for the web, targeting its content. How to do it? There are two tools available to you: Ahrefs and Ubersuggest, while if the former is more complete, it is also much more expensive than the latter.

Ubersuggest is a very complete SEO tool that offers you to analyze keywords, see what the competition is doing on those specific keywords and offers you ideas for additional keywords.

  • Downloads: 18
  • Date of issue : 02/05/2022
  • Author: Neil Patel Digital
  • License: Demonstration
  • Categories:
  • Operating system : Google Chrome extension – Online service All Internet search engines

Imagine a website that talks about cooking recipes. For example, pastries.

It will be difficult to rank in the first search results, betting on the keyword “Daddy’s pie”. The weight announced by Ubersuggest is 75/100, which means the keyword is very competitive. Should we leave dad’s tarte as a topic?

Instead of looking for highly competitive keywords, we will look for those where there is no competition. Mechanically, as it is less sought after, there is less competition and it is much easier to rank quickly with this type of content. Also in Ubersuggest you can get questions about Dad’s drink and use them to create content.

Efficiency techniques

The experiment was done with a tourist website. The main keyword served as a topic. But the content is written almost exclusively on the basis of low-intensity keywords.

The content that used these three keywords was written on January 17, 2022, and ranked in the top results of Google within a week. The method works so that it is well referenced. But she has a stalemate.

Calibrating your content to target only low-intensity keywords can guarantee a fairly significant overall SEO position. But that means working quantity. Indeed, for the content used in the demonstration above, according to the Google console, it generated only two clicks and 136 impressions.

If we look at the content statistics, it has received 279 performances since its inception, which is very modest. Ideally, we should take low-intensity keywords, on a given topic, create content that targets them, and mix them up. If we take for example tarta tatin with fennel, we will target this keyword, but also other keywords related to it.

A strategy with one or two strokes?

Some website builders have been successful in targeting low-intensity keywords. They researched very general keywords, isolated all low-intensity keywords, created content for the channel, and put it online. The results were promising, not to say inspiring. But that means a lot of content. They did not rely on feedback or sharing on social media to stand out.

This strategy is valid if you are able to publish about a hundred content a day, each of which contains about 1400 words. It works even if you are not in a hurry.

Indeed, if you are working on a niche website, good referencing, and therefore good advertising management profitability, can take months. So, you have to count on a small dose of frustration, but after six months, the effort starts to pay off.

Nothing prohibits the adoption of this writing strategy, in addition to the mother-child strategy or social signals.

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