Find the first parts of our research that we conducted in partnership with WAM:
SEO fee in France 2021
In 2021, the average salary of SEO for an indefinite period is, according to our data, 35,322 euros (all salaries we list are gross annual salaries) with a median of 33,000 euros (50% of respondents earn less and 50% earn more).
Compensation according to professional experience
It is not surprising to see very large differences in salaries depending on the level of professional experience. For SEOs with 1 year or less of experience, the average salary is $ 29,000. With a length of service of 2 to 5 years, the average salary is 31,700 euros, and with a length of service of 6 to 10 years, 38,900 euros. For older profiles with strong experience and more responsibility, the fee is even more attractive. With 11+ years of experience, the average salary is 45,600 euros.
What matters in the end is not so much the number of years of experience in SEO, but how much the candidate is able to cope with today’s problems.
Mathieu Doubey – SEO and Data Team Manager at Agence WAM.
Salary of SEO in agencies and with advertisers
Among advertisers, the average salary is 35,700 euros compared to 33,600 euros for generalist agencies. These are specialized SEO agencies that pay the best with an average salary of 37,700 euros. However, this figure must be qualified: profiles in SEO agencies are often more experienced, and mechanical fees follow the level of experience.
Strong disparities Paris / province and men / women
As always in France, wages in Paris are well above regional. SEO is no exception to the rule with an average salary of 42,200 euros in Paris, compared to 33,000 euros in the province.
There are also differences in salaries in Paris depending on the type of employer. For advertisers, in Paris, the average salary is 41,000 euros. In a generalist agency it is 44,000 euros, and in a specialized SEO agency 46,000 euros.
Experience is obviously also a factor in compensation. The average Paris salary for a junior with 1 year or less experience is 33,500 euros. With 2 to 5 years of experience, the average salary is 39,000 euros. With an experience of 6 to 10 years, the average salary is 45,500 euros, and for profiles with more than 11 years of experience 51,600 euros.
Gender inequalities are also present. Across the country, men receive an average salary of 38,260 euros, compared to 31,800 euros for women. This observation is confirmed by Paris, with an average salary of 36,500 euros for women, compared to 46,000 euros for men.
Daily rate and average free rate
Among our free respondents, only 29% charge less than € 300 per day. 36% fee between € 300 and € 500 per day, 21.5% between € 500 and € 700. They are 7% for invoicing from € 700 to € 800 per day, and 4.5% from € 800 to € 1,000. 2% of free respondents charge even more than € 1,500 per day. The average daily rate of freelancers we surveyed is € 450.
As for employees, freelancers are often paid in correlation with their level of experience. With 1 year or less of experience, the average daily price is 285 euros. With 2 to 5 years of service it is 410 euros, and with 6 to 10 years of service 550 euros. For experienced profiles with more than 10 years of experience it is 610 euros.
Methodology: a survey conducted online by BDM, from November 25 to December 21
2021, with 403 SEOs working his profession in France.