The e-commerce page represents the image and value of the company. Therefore, it is important to take care of the presentation of the product, as it is necessary to convince a potential customer of the seriousness of the brand. Indeed, Internet users need to feel safe during the shopping process. In that sense, your online store needs to inspire trust to encourage them to place an order and increase their conversion rate. It is necessary to establish all the marketing levers that can create this climate of trust and credibility. These levers are nothing but elements of reinsurance.
First of all, it is important to note that reinsurance elements must appear on the homepage and in the e-commerce basket. It is also necessary to entrust the design of the site to the e-commerce agency to set them up. In short, your e-commerce site must always mention all your contact information. These are special customer service number, email address, contact form, etc. They must be clearly visible and accessible on all pages of the site. Always keep in mind that, at the very least, you need to have access to customer service over the phone. It is more convenient for visitorsespecially when they want additional information about a product or service before buying.
It is more convincing for users to find an “about us” or “about us” page on an e-commerce website. Do not hesitate to present your company, your history and your activities to establish a relationship of trust. You can even give key figures to strengthen the bond between seller and buyer. Also keep in mind that CGV pages and legal notices are required for online stores.
Blog or news pages
To impress the page that develops every day, you have to give tips for using your products, promotions, etc. Indeed, a dynamic and vibrant site convinces customers more and can encourage them to confirm a purchase.
There is nothing better for convincing visitors than trusting the icons on your e-commerce website. Remember to clearly display the quality label, return terms, delivery guarantee, after-sales service, refund procedures, order tracking, shipping costs, and secure payment methods available. However, be sure to guarantee these services to your customers as soon as you decide to display pictograms.
Frequently Asked Questions or FAQ
Frequently asked questions on the e-commerce website are essential for customers to easily find answers to their questions without contacting customer service. Keep in mind that these frequently asked questions need to be upgraded and you need to add to it how and when your customers ask for it.
Reviews and recommendations on online sales sites convince visitors and make their purchase easier. To do this, you can subscribe to the subscription from certified viewing service from multiple providers.
The social network
Presence on social networks allows you to guarantee additional after-sales service, in addition to being a factor in the reliability of your e-commerce site. Do not hesitate to create a page and account that you will animate regularly.
If you manage a website with multiple brands, displaying the most famous brand logos allows you to get more credit from your visitors.