It’s called “self-referencing”, “self-referencing” or DUST (Duplicate URL, Same Text) and allows search engines to indicate that a website is canonical. Explanations …
When working on the topic of duplicate content for a website, we often hear about the “self-referencing” technique to indicate to search engines that the page is canonical. But how do you set up this “self-referencing” or DUST action?
This is what I wanted to explain to you in the video below, because I am often asked questions on this topic: why does every page of a website have to contain a “canonical” tag and what should be its content?
So you will learn more about it by watching this video number 219: https://www.youtube.com/embed/nbIsyrnkUd0
What is “self-referencing”? – Video no. 219 proposed by Olivier Andrieu (Abondance). Source: Abundance
Transcript 219: “What is” self-referencing “? »:
“Hello and welcome to this 219th video on abundance in which I will discuss the concept of self-referencing, a term we often hear in SEO, and to discuss self-referencing we need to discuss the canonical label, which has been around for a long time. long time.long: this is a tag used to indicate when a page is duplicate or canonical, in the domain of duplicate content.
I’ve already talked a lot about this in some videos: when you have two pages, one is duplicated, the other is original and therefore canonical. A duplicate page, called B here, will have a canonical label with the href attribute indicating the URL of page A, to say “I am duplicate A”, “I am copy A” and the canonical page (A) will in fact have the same canonical a tag to say, “I am canonical,” that is, with its own URL in the canonical tag. So B is duplicated and A is canonical, but both end up with the same canonical designation. This is what we call self-referencing or self-referencing or DUST for duplicate URLs.
So, to summarize, on a web page all indexable URLs must have a canonical tag, this is rule number 1. When a page is duplicated, it has a canonical tag that indicates its canonical equivalent, the original page, and when the page is canonical, has a canonical mark that indicates itself to say “I am canonical.” That’s it, it’s simple and that’s what we call self-referencing.
I invite you to, as usual, watch the short videos I made on the topic of double content on Abondance. And thank you, I wish you a great week and say see you soon on the new Abundance video! Thanks! 🙂 »