What’s unfavorable web optimization?

Understand what negative SEO is and how to protect your business from it.

What is negative SEO?

The entire SEO market has undergone a huge transformation in recent years. As a result, many online retailers have drastically changed their marketing strategies. In recent years, a new form of rather unhealthy referencing has arrived.

What is negative SEO?

Protect yourself from negative SEO

During our various website building projects in Switzerland, our web agency in Lausanne faced this type of attack, which allowed us to understand the true functioning of this newcomer in the field of Internet SEO (negative SEO).

This guide will help you understand what negative SEO is and how to protect your business from becoming a victim. If you are seriously thinking about protecting your brand online, you cannot afford to ignore this aspect.

Is Negative SEO a Real Threat?

How can you protect your site from negative SEO?

  1. Configure Google Alert Tools via Email
  2. Monitor your backlink profile
  3. Protect your best feedback
  4. Check for duplicate content
  5. See your reviews online
  6. Don’t neglect page performance

What is negative SEO?

Negative SEO is the use of black SEO to sabotage websites and influence their search engine rankings. Victims of this tactic usually find that their website suddenly freezes, their loading speed slows down, they no longer receive visitors from their usual referrals, or it is bombarded with negative online reviews. However, if you are new to SEO, these terms may mean nothing to you.

These negative SEO attacks can take any of the following forms:

  1. Your website has been hacked
  2. Receive a lot of unwanted links to your site
  3. Create fake social profiles and damage your online reputation

Negative SEO

Negative SEO is, without a doubt, a real threat. This should be taken seriously as several websites have encountered this intimidation. Fortunately, it is much easier and cheaper to prevent this than to try to solve it. It can ruin years of hard-earned Google rankings, it needs to be understood and treated with the seriousness it deserves.

The impact of negative SEO

Although his SEO strategies are becoming increasingly difficult to implement and are widely despised, there will always be competitors who will resort to such methods.

However, it should be noted that the chances of experiencing a real negative SEO attack are minimal and when performance anomalies appear on your website, it is most likely a technical problem.

However, it is necessary to take the necessary precautions to protect your website from all these possible threats.

How can you protect your site from negative SEO?

Here are the steps you can take to prevent attacks and keep your business secure.

Configure Google Alert Email

Google may send you email notifications under the following circumstances:

  1. Malware attack
  2. When your pages are not indexed
  3. There is a problem connecting the server
  4. When you receive a manual penalty from Google.
  5. Track your backlink profile

This is the most effective way to avoid spam. The most common way to attack your website is to receive poor quality links or redirects. Therefore, it is crucial to know when someone sends these links to your website. This is where tools like Ahrefs or Open Site Explorer come to the rescue.

Protect your best feedback

Usually spammers try to delete your best backlinks. They can do this by calling the owner of the website in question, using your contact information, and then asking the webmaster to remove the backlinks.

To prevent this from happening on your website, you can take one of the following actions:

When communicating with your webmaster, be sure to use only your own domain instead of using regular Gmail or Yahoo. This will be a way to show your webmaster that you are what you stand for.

Always use the right tools to keep track of your best background lists. You can also add bookmarks (your url tracking code) to make them easy to notice when they’re removed.

Check for duplicate content

Quality is a religion when it comes to good SEO. Websites with unique and original content usually rank higher than those with duplicate content. Always make sure your content is relevant and relevant and use tools like Copyscape to control and ensure that your content stays only on your website.

Review your reviews online

Nothing scares customers more than an avalanche of bad reviews online. Consequently, these negative reviews have become the target of negative SEO tactics. If your website is constantly getting bad reviews, it could be from dissatisfied customers or from attacks by competitors.

Attack parrying tools

There are tools like Google My Business and other review websites that allow you to report reviews that you suspect are fake. Use these tools when your website is attacked by fake reviews.

Don’t neglect page performance

Concerned about the speed of your website? Does it break down often? Is there a difference between where and how you look at it? If so, the performance of your site is indeed reduced and may be the result of an attack on your server. Hackers can launch DDoS attacks to make your site unstable, leading to high bounce rates and frustration for your visitors.

When this happens, contact the creator of your site to resolve the issue as soon as possible.

The competition is getting fiercer and fiercer

SEO is a dynamic industry. Sometimes the competition becomes very fierce and therefore precautions need to be taken. However, you can significantly reduce the damage caused by negative SEO by setting measures. The purpose is to protect your website and review your online reviews.

Nothing scares customers more than an avalanche of bad reviews online. Our team of professionals in creating a website in Lausanne helps you avoid these negative opinions that have become the target of the negative referencing technique.

If your website is constantly getting bad reviews, it could be from dissatisfied customers or from attacks by competitors.

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