Which social community to make use of in response to the objective of your exercise?

Originally designed to facilitate sharing, improve communication and provoke encounters, social networks are now a an unlimited source of opportunity to develop their business.

You still need to know how to use them wisely! Whether it’s Facebook, Twitter, Instagram, LinkedIn or even YouTube, each social network is intended for a very specific purpose.


Facebook has 1.6 billion users. 77% of them are women compared to 66% of men. On average, the age range of Facebook users is between 18 and 49 years. If Generation X spends an average of 7 hours a week on this social network, 79% of them are over 37 years old.

Therefore, the target on this social network is quite old. However, teenagers and young people are always there to find out the news or use it messenger current messages.


Twitter has 310 million users. 25% of them are men versus 21% of women. On average, the age range of Twitter users is between 18 and 29 years. Users spend an average of 2.7 minutes on social media.

Twitter is a social network primarily focused on companies that want to become opinion leaders. However, differentiating yourself as a brand requires producing a lot of content. Twitter is the most difficult social network to master.


Instagram has a billion users. 31% of them are women versus 24% of men. On average, Instagram users are under 49 years old. Keep in mind that 53% of Instagram users follow brands very carefully.

Instagram is the most popular social network. Internet users live in the city or suburbs and love the opinions of influencers. Many partnerships in BtoC can be created on this network.


LinkedIn has 400 million users. 26% of internet users are men compared to 25% of women. LinkedIn is a professional social network, especially with the BtoB target. The targets are quite old and qualified.

Beginner creators must be present on LinkedIn. Business opportunities are numerous.


YouTube has a billion users. 54% of them are men versus 46% of women. On average, YouTube users are between 14 and 34 years old.

Social media is especially useful for develop your brand through brand video content. Media is very often used for product placement. Influencers are very present and the younger generations are sensitive to it.

To target the right target, the option of being accompanied by a community manager is desirable. Indeed, he perfectly governs social networks and always gives good advice on how to publish effectively.

Source numbers: https://www.classy.org/blog/infographic-social-media-demographics-numbers/

(Photo credit: istock)

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