Yves Rocher’s e-commerce web site, a favourite of the French, forward of Bonprix and Amazon

The best e-commerce site in France is again the Yves Rocher site. This is the verdict of the Favor’i trophy organized by Fevad, the federation of distance selling, which was presented on February 10. The Yves Rocher site is placed at the top by cyber buyers representatives of the French interviewed by the Médiamétrie polling institute.

The secret of success, betting on nature and democratizing beauty

It all starts with the brand, its DNA. It is a family business rooted in its territory, which has been betting on nature since the 1950s, and the availability of beauty to most women is part of the brand. ”Retains Bris Rocher, CEO of Groupe Rocher, the parent company of Yves Rocher, faced with a good result in terms of value for money this site has received. An ecommerce site accounts for 11% of traffic. More than half of sales are now made on mobile devices, the leader added. Trade remains the primary distribution channel.

Yves Rocher is the leader in e-commerce selling health, beauty and hygiene products ahead of Amazon and Sephora, according to Fevad

This page has already received this 1time place in 2014, 2018 and 2020. Yves Rocher is a leader in selling health, beauty and hygiene products through e-commerce ahead of Amazon and Sephora, according to Fevad. The brand represents almost 30% of customers in the category. Internet users especially appreciated the ergonomics and operation of the site (16.44 out of 20), and customer service (16.34 out of 20). In terms of eco-responsible commitment, the rating is 16.12 out of 20. For product selection, the rating is 16.26 out of 20. The quality-price ratio is 16.16 out of 20. Yves Rocher was founded in 1959, employs 8,000 people and announces 30 million customers.

More surprisingly, we find in 2th position the bonprix website, both for product selection and site operation, with a score of 16. This women’s fashion site employs 4,000 people in about 30 countries. On 3th instead, we discover Amazon with a score of 15.8.

The beauty and health category, Yves Rocher presents with two pages for e-commerce

In more detail, in the beauty and health category, almost 1 cyber customer out of 2 customers buys this type of product, the Yves Rocher group is present through its Yves Rocher website, which was the first, and his entity Doctor Ricaudat 4th square. In the second position we find new players in the “slow cosmetics” with the newcomer Aroma Zone, followed by Kiko. As for SantéDiscount, he is in 5th square.

The E.Leclerc e-commerce site is first in the food category for its value for money

In the food category, France is the European champion in online food, and still recorded a growth of + 50% during childbirth, both with Drive and with delivery. This delivery is faster and faster with fast shopping underlines Mac Lolivier, Fevada’s general delegate. At the forefront of this category is Leclerc in the first place, especially thanks to the quality-price ratio, Auchan is next thanks to customer service, then Système U in its corporate social responsibility policy. Then come Carrefour and Lidl.

In the fashion category, the bonprix site is at the top, followed by Kiabi, a dynamic e-commerce chain, followed by Zalando, Decathlon and Blancheporte. This leading category attracts 25 million French customers, a market dominated by pure players according to Fevad, and which has experienced the arrival of new players, with a second-hand market led especially by Vinted, or Asian platforms such as Shein or AliExpress. These two sites are 4th and 10th on the Fevad and Mediamétrie scale.

Category of furniture, decorations and DIY, run by Ikea

In terms of furniture, decoration and DIY, this is the category that has advanced the most in the beauty and health sector due to the closure that has led the French to redecorate their homes. Almost 1 cyber shopper out of 3 purchases in this category. Ikea ‘s site is the one that wins 1time place, followed by ManoMano, Brico Dépôt, Leroy Merlin and Gifi.

Amazon regained 1st place in the category of technical products and household appliances, which weighs 25 billion euros

For technical products and home appliances, which have a turnover of 25 billion euros, or almost 40% of online sales, Amazon takes over 1.time place, followed by Apple and Cdiscount. Then there’s Boulanger and the used goods page BackMarket. In the category of culture, entertainment, games and toys, Fnac takes first place just ahead of Culture, followed by toy brands, JouéClub, Kingtoy and Oxybul.

These rankings were established by Mediamétrie during a survey to identify the favorite e-commerce sites of 42 million French cyber shoppers. To respond to this survey, internet users have had to order on sites for the past 12 months. The research was conducted online with 4,000 cyber buyers who are representatives of French people who buy online. For each location, five criteria are listed, product selection, value for money, ergonomics and site or application operation, after-sales service, and corporate social responsibility policy.

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