10 key developments for 2022

At the end of each year we review the best practices and trends for the coming year in all areas: e-commerce, marketing, SEO, SEA, social media … Today, the French tool for creating websites E-monsite shares with us 10 major trends in the e-commerce sector for 2022, based on figures analyzed from its customers ’e-commerce sites.

Next year, e-merchants will have every interest in multiplying their services and channels to meet consumer expectations. They will also have to redouble their efforts in terms of content: narrative, elements of persuasion, etc.

1- Multiplication of payment solutions

Credit card payments remain the most common means of payment, but consumers are increasingly using online payment solutions. Therefore, it is recommended to multiply the means of payment on your e-commerce site: credit card, MasterCard, Visa, American Express, PayPal, Amazon Pay, PayPlug, Stripe, Paybox … It is also relevant to offer payment in several installments for more expensive purchases.

Key figure to remember: + 3% conversion rate via Stripe, Paypal, Paybox

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2- Offer a purchase without creating an order

Time is precious, consumers want to buy faster than ever. For online shoppers, creating a purchase order is seen as a tedious step. This obligation to create an account creates frustration and promotes leaving the shopping cart. That is why e-merchants have every interest in offering the option to buy without creating an account in order to increase their conversions.

Key figure to remember: + 7% conversion rate to guest modules developed by E-monsite (modules that allow visitors to order without creating an account).

3- Decide to click and collect

With successive closures linked to the context of the health crisis, click and cost is now part of consumer habits. It is recommended that e-merchants who have a physical store set up this way of shopping. Advantage for customers: they do not pay shipping costs and can pick up their packages whenever they want.

4- Multiply delivery methods

Several delivery methods need to be made available. In particular, this allows consumers to choose whether to pay less to be delivered to a relay point or, conversely, to pay more to be delivered faster. To optimize parcel shipments, e-commerce site owners can rely on parcel delivery service comparators such as Packlink.

5- Use storytelling and bet on authenticity

Knowledge, brand values, product origins … Consumers need authenticity more than ever. To differentiate yourself from the competition, it is important to tell a “true story”, without lies, without reporting, about your brand and its products. It is important to keep track of your product sheets with authentic visuals (no photos from image banks!) And detailed product descriptions (origin, production method, materials, environmental responsibility, etc.) to allow visitors to clearly identify your brand values ​​or your products.

6- Strengthen reinsurance elements

Many elements must be present on your website to convince visitors and potential customers on your e-commerce website. These are called reinsurance elements. You must ensure that all of these items are present in your online store: contact information, payment methods, delivery methods and associated costs, refund and refund terms, customer reviews, details regarding the use of personal information. , legal notices and T&C, trust marks, product origin information, etc.

7- Take advantage of the market

Selling your products on your e-commerce site is good. Multiplying distribution channels is better. To develop your sales, it is important to look at the markets, some of which generate thousands or even millions of visits per month, which offers you a significant gain in visibility. You can rely on well-known general markets such as Amazon, Cdiscount, but also on more specialized markets depending on your sector. Omnichannel is becoming essential and it is important that you integrate it into your business strategy. On a CMS such as E-monsite, there are modules to create your product catalog and easily integrate it into your desired markets.

8- Consider social trade

Another sales channel to use: social media. It can be interesting to set up actions on social platforms such as Facebook or Instagram: creating social ad campaigns, publishing publications with authentic visuals, launching impact marketing campaigns by forming partnerships with influencers that match your brand values, live shopping sessions… Keep in mind that social networks developing more and more e-commerce functionalities for brands, now everything is done to facilitate the shopping experience.

9- Promote integration and automation

Integrations and automations will save e-merchants a lot of time. It’s important to take advantage of integration to connect the applications you use every day to your e-commerce platform, such as your CRM, your e-mail solution, your analytics tool, your instant messaging … Some e-commerce websites -The store relies heavily on webhocks to launch action after the event. For example, if a person subscribes to your newsletter, the information will go through the webhook and will be automatically added to your email contact list. Task automation is now available without technical skills and is becoming a real asset for companies that use it.

10- Train to stay competitive

Finally, as digitalisation accelerates, so does the need for training. Many specifics, rules, and codes need to be known to manage an e-commerce site. The e-sellers who will pull the pinch of their game are the ones who will continue to train on a daily basis. Various formats thrive on the web elsewhere to help you stay up to date in your field: webinars, podcasts, videos, certificates, blog articles … It’s up to you!

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