Estimate your indexing price range with Search Console – Abondance website positioning Video N ° 215 – website positioning and Search Information

Did you know that the Search Console provides you with a certain amount of information that can help you get some information about how Google’s crawlers are indexing your site? Explanations …

The concept of an indexing budget defines the resources that the engine will set up to research (rewrite) a website.

However, it turns out that since 2020, Google has offered a (rather little known and used) report in its Search Console that contains a lot of information on this topic, some of which can really help you improve the way robots index your pages. . and by the same principle, to get better referencing and better visibility.

So you will learn more if you watch this video number 215:

Estimate your indexing budget using the Search Console – Video no. 215 proposed by Olivier Andrieu (Abondance). Source: Abundance

Video Transcript 215: “Estimating Your Budget for Indexing Using the Search Console”:

“Hello and welcome to this 215th Abundance video in which I wanted to talk to you about estimating your budget for indexing using the Search Console. So, estimate, it can be a very big word, but in any case the fact that you have some hints about the budget for indexing your site with the Search Console.

Where is it in the Search Console? It is located in the “Settings” section. You click on the settings at the bottom and you will have a certain amount of information in the Research and Presentation sections. In the presentation, we will already have an indexing robot that indexes the page. I remind you – I made a video about it – that if you have a “robot googlebot for computer” which is indicated, it means that your page is not yet in the mobile first index. These days it’s getting rarer, but we still see them. Normally, logically, if all goes well, you should have this indication here: an indexing robot that is a googlebot robot for smartphones with the date the page entered the mobile index first. We will also go – and we are more interested in that today – to the “Research” and “Research Statistics” sections, so I will click on “open report” on the right and there we will have a certain amount of statistical information about page indexing by google robots.

Logically, “By response”, we must have a maximum of 200 codes, “OK” and then By target, either update pages that have already been indexed or discover new pages. We see, for example, here that on a website we have 41% 404. robots when indexing 404, do not index pages that are in the 200s and that are good. So there really can be a small problem here and it might be interesting to see where these 404s are. Similarly here on another site we have 16% of the 302 redirects. 4% of 301 and 16% of 302 – it might be interesting to see what these 302 redirects are. to download all site resources, etc. . We can read a page that is cached. The robot can read a page that is cached and therefore saves a lot of budget for indexing. So feel free to look at your javascript files, for example, your css files, for the many files that are
very rarely modified, to return code 304 instead of 200 as it will save you the indexing budget.

“By file type” is usually HTML. Mostly there is not much to say.

The “lens” statistics I was talking about. Here we have pretty standard statistics: 94% updates and 6% new page discoveries. Of course, on the site that has just been launched, there will be a percentage of detection that will be higher than in our country, but as time goes on, we will come to this type of statistics.

And then “Googlebot type” which is information that is quite interesting. Here is an example page has a lot of images so Googlebot images are the most. If your site is in the mobile-first index, there is a good chance that the share of “smartphones” will be between 30 and 50%, which is what we see most of the time on the site that is in the index. mobile first, knowing that even if your site mainly indexes Googlebot for smartphones, there is always indexing via the Googlebot desktop, this is quite classic, quite normal. On the other hand, we are on a site with 43% of page resource loading, 43% of the indexing budget that takes up page resource loading. In fact, this is a 404 image that is called on all pages and several times per page, and since it is in 404, Googlebot is actually wasting a lot of time trying to get this image back and that’s a small part of the indexing budget. which is in vain. This is, of course, a special example. Here is a page that is on a javascript platform: 56% of search time is taken up by loading page resources. That’s a lot of javascript. Actually, in this case, it’s a bit of a pity because in fact – I won’t give you the page address – but it’s a page that is very simple and which in my opinion doesn’t need a javascript platform with all this page resource loading. WordPress would be more than enough! So there may be a design error here at the page level. You can find a lot of information in this section of the Search Console.

So, this is the conclusion of all this, it is: “do not hesitate to take a good look at this part of the Search Console, you can find quite interesting information there to better estimate the budget for indexing your site. Here are some videos I’ve already done on the topic, as usual and have a nice week See you soon on the new Abundance video! Thanks and goodbye 🙂 »

Other related videos

  • Spiders, robots, crawlers: how does it work? (6’25 “, 12 April 2016).
  • In SEO, continue in the stages: indexing, indexing, optimization (6’27 “, October 1, 2019).
  • Indexable / Indexable Pages: Indexing Budget Equation (6’43 “, 15 September 2020).
  • Second Review of the Budget Equation (4’47 “, September 22, 2020).
  • 404 Errors and Internal Network (4’43 “, 111 January 2022).

Leave a Comment