Google launches new digital advertising and marketing certificates

Google announces the launch of a new Career Certificate in digital marketing and e-commerce to help job seekers and employers learn the skills needed to succeed in online business.

The new certificate was approved by the American Association of Advertising Agencies (4As) and the American Advertising Federation (AAF).

In addition, Google promises to offer up to 500 Google Career Certificates to each U.S. company to help improve the skills of its employees.


For more information, see the next section on today’s Google Career Certificate announcements.

Google’s Career Certificate in Digital Marketing and E-Commerce

Google’s new certification program will train job seekers in finding customers online, selling products or services, and marketing analysis and measurement.

Google’s Digital Marketing and Ecommerce Certificate will provide hands-on experience with digital marketing tools and platforms, including:

  • He can go
  • Constant contact
  • Hootsuite
  • HubSpot
  • MailChimp
  • Shopify
  • To babble
  • Google Ads
  • Google Analytics

As with all Google Career Certificates, those who acquire them are offered help finding a job through a consortium of employers from over 150 companies. All companies will consider certificate holders for relevant jobs at entry-level levels.

What are Google Career Certificates?

In 2018, Google developed the Career Certificate to support skills in high-demand areas.

Available on Coursera, Google reports that more than 70,000 people have completed this program in the United States.

In addition, 75% of graduates say the certificate has had a positive impact on their careers, such as a new job, higher salary or promotion, within six months of graduation.

Google Career Certificates are available in areas such as data analysis, IT support, project management, user experience design (UX), and now e-commerce and digital marketing.

Enrollment in the certificate program does not require a diploma or experience and can be completed within three to six months of part-time study.

Lisa Gevelber, founder of Grow with Google, said in a press release:

“Technology continues to drive economic growth and employment opportunities. It is essential that jobseekers and businesses have access to the skills necessary to develop an online presence and unlock new areas of economic potential.

Google is thrilled to be able to help us with our digital marketing and e-commerce certification and our commitment to empowering every U.S. company to train its employees for free.

To learn more about Google Career Certifications and how businesses can access scholarships, visit

Featured image: Anel Alijagic / Shutterstock

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