French e-commerce turnover rose 15 percent in the third quarter of 2021. Product growth and service growth justify this favorable estimate, Fevad notes.
On the eve of Black Friday, on November 25, Fevad publishes the latest quarterly data related to French e-commerce. And the results are positive as online sales growth in France grew by 15% in the 3rd quarter of 2021 in one year and reached a turnover of 30.6 billion euros. There are several reasons for this successful balance sheet. First of all, it should be noted the increase in sales of services, up to 20% and an increase in sales of products of 10% compared to the 3rd quarter of 2020. In addition, the frequency of purchases continues to advance to 14.5 transactions per customer per quarter compared to 13.8 in the third quarter of 2020. In total, sales for the quarter represent 515 million transactions, products and services combined. Another element to note is the increase in the number of active trading pages, 13% more than in the same period in 2020. Upon arrival, after a cumulative turnover of 92.1 billion in the first nine months, e-commerce should reach 130 billion for the whole 2021 predicts Fevad.
Mobile phone sales are growing … as the holiday season approaches
ICM’s mobile sales, which combine product sales and travel sales, are experiencing strong acceleration thanks to the recent recovery of the travel and leisure sector. They are higher by 21% compared to the 3rd quarter of 2020 and 29% compared to the 3rd quarter of 2019. Sales of mobile products, which have been held since the first closure, continue to grow by 13%.
According to the Médiamétrie Internet Usage Observatory, in the 3rd quarter of 2021, the number of cyber customers was more than 42 million, or 1,100,000 more than a year ago. According to Marc Lolivier, Fevada’s general delegate, “The French are always more numerous to make their Christmas presents online, 78% of cyber shoppers will buy there, which is 5 points more than last year. Another trend that is confirmed from year to year and testifies on the actual evolution of shopping behavior, 32% of online shoppers intend to offer used products.In 2021, e-commerce remains crucial as 66% of online shoppers intend to use Black Friday to shop exclusively online.As for the budget for online Christmas shopping in 2021 , it should remain roughly the same as last year for 67% of online shoppers and will be higher for 9% of them.
* The data collected by Fevad from the trading pages correspond to the following definitions:
E-Commerce Index (iCE 100): Traffic generated directly by iCE 100 panel companies on fixed and mobile internet. Sites that publish the market do not count the volume of business realized on the market, nor the realized commissions. Only orders shipped in France. All delivery locations (including in-store payments) are retained. This is the ordered turnover (we take into account the date of taking over the order, not the date of delivery). Cancellations, replacements and refunds reduced, postage included, VAT included for sale to individuals, HT for sale to professionals.
Market Index (iPM): Market publishing sites declare sales made by market vendors.
Mobile Commerce Index (iCM): Traffic generated directly by a company directly on smartphones and digital tablets within mobile sites and applications (without downloading applications).
Composition of iCE 100 panels: More than 100 locations: consumer products (100 locations), e-tourism (15 locations) and sales to professionals (20 locations).
Composition of PSP panels: 9 secure payment platforms: Adyen – Dalenys – Ingenico, brand Worldline – Monetico Payment – Monext – Paypal – PayZen – Verifone – Worldline.
Total Market Assessment: The calculation of the total market is done using data collected from the iCE 100 panel, electronic payment values (excluding iCE 100 panel members) reported by service providers participating in the PSP panel and offline payment assessment (Fevad survey of iCE 100 merchants) .