search engine optimisation Freelance versus company pricing: what are the variations?

SEO is an area that can seem complicated to the uninitiated. As a result, many agencies have emerged in recent years that offer companies services that meet their expectations.

But what about SEO freelancing? Is it a cheaper and less efficient solution than agencies? We will see together what is…

SEO is not free?

It is often said that SEO is a free acquisition channel because optimization actions do not require anything. However, because the domain is difficult to access, we sometimes have to pay service providers to perform optimization actions.

Given this, it is possible to reduce costs by learning how to do it yourself (especially through SEO coaching), but it takes time and is not always very effective.

Therefore agencies and freelancers are often more successfulbecause they have the experience and knowledge needed to make your website visible to search engines.

Why are there so many independent SEO consultants?

Simply because SEO is a specialty that does not require a special degree. In addition, it is possible to train online and acquire the skills needed to succeed in this field.

Given this, it is important to point out that the SEO field is constantly changing, which makes the knowledge of freelancers and agencies increasingly valuable, it is not just a matter of wanting to become an SEO consultant to become an expert.

Indeed, search engines regularly change their algorithms, which directly affects the results of websites. Therefore, it is important to always be up to date so that you can offer the best solutions to companies.

Is there a real difference between freelance and agency SEO rates?

Yes, there is a price difference between agencies and freelancers. Indeed, agencies generally have higher structural costs than freelancers.

In addition, they often have larger and more experienced teams, which allows them to offer more comprehensive and better services.

So let’s see together what exactly explains these differences:

Factors explaining the “affordable” cost of independent SEO:

1. He works alone, so without an employee to pay

2. Its costs are generally lower than the agency’s costs (rent, travel costs, etc.)

3. Can call external service providers for certain tasks (content creation, web development, etc.), which allows him to reduce his costs.

Factors that affect the “premium” rate of SEO agencies:

1. There are usually several employees to pay

2. Their costs are often higher than the costs of freelancers (rent, travel expenses, etc.)

3. He usually has all the necessary skills in the company, which allows him to offer more complete services

Conclusion on the price difference between agency and freelance SEO:

As you may have noticed, there is a price difference between agencies and freelancers. That being said, just because an agency is more expensive doesn’t mean it’s better.

Similarly, a cheaper freelancer is not necessarily a bad performance. It is important to take the time to compare different offers before choosing.

In effect, there are agencies that offer quality services at reasonable pricesas there are freelancers who offer less extensive but cheaper services.

The most important thing is to find a service provider that best suits your needs and budget!

Stop looking for the cheapest SEO offer!

As mentioned earlier, SEO is a field that is constantly changing, which makes the knowledge of freelancers and agencies increasingly valuable.

So you should not try to get the cheapest SEO offer, because it could cost you in the long run!

Therefore, it is important to carefully compare different offers before making your choice, bearing in mind that natural referencing is an area of ​​expertise where quality work must be done in the long run in order to achieve the best results.

Ps: evo a a guide to choosing the best freelance SEO consultant.

How do you know if SEO support is selling at the right price?

Here are a few things to let you know if SEO support is selling at the right price:

  • 1. The service provider takes the time to explain to you what they will do, how they will proceed and what the price is related to each mission;
  • 2. The service provider is attentive to your needs and goals;
  • 3. The service provider is transparent about its prices;
  • 4. The service provider offers a service tailored to your budget;
  • 5. He knows how to justify his price in relation to his experience, his skills and his offer.

Average SEO price list for agencies and freelancers per mission:

The task Working hours Freelance rate Agency rate
SEO Audit 4d 2000 € 4000 €
Keyword study 3d 1500 € 3000 €
Netlinking campaign 1d / month € 500 1000 €
Content Optimization / Creation 2d / month 1000 € 2000 €

Article written Paul Vengeons.

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