The longer term prospects of the used smartphone business in Indonesia: Ken

An overview of the used smartphone industry in Indonesia and market size
The used smartphone industry in Indonesia was estimated at around USD XX million in 2021, with CAGR growth of XX% from 2016 to 2021. During the period before COVID from 2016 to 2019, the industry increased by around XX %. During COVID 2020, the industry saw a decline in growth as people were quarantined at home and shops closed. Sales of used smartphones in this period took place mainly through online platforms. After COVID, the situation normalized, offline stores opened, and as a result, sales of used smartphones increased. The average price of used smartphones increased by about 3% from 2016 to 2021. The increase in average prices of used smartphones is positively correlated with the inflation rate of products in this sector.
People prefer to buy used smartphones, especially iPhones, because of the high prices of these smartphones. People who prefer to change their phones often and who are brand aware prefer to buy used phones because they are cheaper and more affordable than new smartphones.

An increasing number of emerging internet markets are increasing the convenience of purchasing a used smartphone on the doorstep from a certified reseller and a trusted market. Offline retailers have also adopted the O2O model, meaning they offer their products both offline and online.

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The size of the online used smartphone market increased CAGR from XX% from 2016 to 2021. The growth of this industry accelerated during COVID 2020 when all offline stores closed due to the blockade and people started buying used smartphones online .

The growing popularity of online markets and e-commerce platforms, proper quality checks and vendor authenticity are the latest trends in the industry. The increasing penetration of smartphones along with the digital transformation due to the adoption of the 5G network are the main drivers of growth of this industry. Rising raw material prices for new smartphones are also increasing the demand for used smartphones. The implementation of IMEI registration has minimized the circulation of illegal smartphones in Indonesia. The ministry requires all companies selling 4G devices, including Apple and Samsung, to produce 30% of “local content” in Indonesia. Improper pricing strategy and vulnerability to malware and hacking problems are some of the major challenges in this industry. Because there is no standardized approach and the industry is in its infancy, this adds instability to the prices consumers face.
Key segments covered in Indonesia’s used smartphone market
By type of distribution channel
By type of marketing channel
Online marketplace
Offline Dealers
According to the source of lead formation
On line
Visits without notice in the concession
Through supply
Telephone operators and companies
By type of sale
By smartphone brand
By the age of the smartphone
0-12 months
12-24 months
24-36 months
36+ months
At the price of a smartphone
Rp 1Mn-3Mn
Rp 3Mn-6Mn
> Rp 6Mn
Shopping in all geographical areas
By type of network
By battery capacity
According to the operating system
By screen size
4.5-5.5 inches
5.5 inches

Period entered in the report:
Historical period: 2016-2021
Prediction period: 2022F-2026F
Used players in the smartphone industry
Online platforms
Offline Players
Sentra Ponsel
Renan shop

Main topics covered by the report
Used industrial ecosystem of smartphones
Life cycle and value chain analysis of the used smartphone industry
Business models of large entities in the used smartphone industry
The ratio of used and new smartphones in Indonesia
Customer preferences and behavior when deciding to buy used smartphones in the industry
Market size of new smartphones according to transaction value and sales volume
Introduction to the Indonesian second-hand smartphone market
Market size of used smartphones by transaction value and sales volume
Used smartphone market segmentation by distribution channel, type of marketing channel, source of potential customers, source support, sales, smartphone brand, price of used smartphones, age of smartphone, in different geographical areas, network type, battery capacity, operating system, screen size
Quality control process and documentation requirements undertaken by entities for used smartphones in Indonesia
Competitive scenario in the industry of used smartphones online
Problems and challenges of the market for used smartphones online
Trends and developments in the used smartphone industry
SWOT analysis of the used smartphone industry
Porter’s analysis of the five forces on the used smartphone industry
Smartphone industry growth drivers used
Challenges and limitations in the used smartphone industry
Government rules and regulations in the smartphone industry
Impact of Covid-19 and government regulations on the used smartphone industry
The size of the future used smartphone market by transaction value and sales volume
The size of the future market for online smartphones according to the value of the transaction and sales volume
Future market segmentation of used smartphones industry by distribution channel, type of marketing channels, source of potential customers, support for sources, sales, smartphone brand, price of used smartphones, age of used smartphones, by geographical areas, network type, battery capacity, operating system, screen size
The industry speaks
Analyst recommendations

For more information on the research report, see the link below: –

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Ankur Gupta, Marketing and Communication Manager
+ 91-9015378249

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This press release was published on openPR.

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