This is a (small) extra expense that could change many things. From the end of April, the Zara clothing brand pays for the return of items purchased online. It costs 1.95 euros to restart the package. Another fast fashion giant H&M is in the same logic, and other brands could follow. These are, of course, … Read more
This market report ranges from new product launches, expansions, agreements, joint ventures, partnerships to acquisitions. The market definition included in this report describes market drivers that indicate factors that cause market growth and market constraints that indicate factors that cause market growth to decline. By including detailed statistics and information on market research, this report … Read more
Once again, Google Local SEO grew in late 2021 and early 2022. There have been many changes such as updating the “Vicinity” algorithm and changing Google Local Packages in search results. You need to be prepared and optimize where you will have an impact on your local positions. So I will give you the best … Read more
Fevad (Federation of E-Commerce and Distance Sales) has published its annual report on the state of the e-commerce market for 2021. The organization is mapping French e-commerce, marked by the effects of the health crisis, identifying major economic trends and consumer practices in France. E-commerce traffic on the rise in 2021 Revenue from internet sales … Read more
keywords in SEO are in your heart SEO strategy. They should be used enough to allow search engines to understand your content and lead you to the best search results. However, be careful, you don’t need too much. The excessive keyword optimizationWhere Keyword Stuffing is an SEO practice that, although tempting, can lead to large … Read more
Impatient users will be able to test the platform from November, others will have to wait until the beginning of 2022. Nine months after being kicked out of social media, Donald Trump wants revenge. The billionaire yesterday announced the launch of his own sober platform called Truth Social, the network of truth. Read alsoTwitter has … Read more
According to FEVAD, e-commerce gained 4 to 5 years of maturity in a few months, with most of the online sales taking place through the operation of hyper and supermarket brands. PayPal, one of the leaders in online payment solutions, took a closer look at this food e-commerce boom by conducting a study in 12 … Read more
Digital marketing refers to raising awareness and promoting a brand using all available digital channels. Digital marketing refers to raising awareness and promoting a brand using all available digital channels. Various channels include the web, SEM (which includes SEO and pay-per-click advertising), smartphones, app stores (Google Play, Apple Store), email marketing, online banner ads and … Read more
At a time when mobile searches are exploding, and Google’s requirements for website performance on mobile devices are intensifying, mobile optimization has become an essential part of SEO strategies. How to succeed in referencing your site and ensure its mobile optimization? In recent years, mobile searches have exploded, even surpassing desktop searches. At the beginning … Read more
While e-commerce sites today tend to become standardized, driven by conversion and performance issues, can virtual worlds be used to enhance and warm up the online shopping experience, taking the best of both worlds? If we often talk about re-enchanting the user experience at points of sale, this topic is … Read more