5 WordPress Extensions You Can Use To Enhance Your website positioning

Optimize your cache, make your pages easier, improve your response time … So many actions necessary for good SEO and enabled by extensions recommended by three SEO experts on WordPress.

WordPress has almost 60,000 free extensions that allow you to improve, optimize or even protect your website. SEO is no exception and you can use features that will allow you to optimize the natural referencing of your websites. JDN asked three WordPress experts about their favorite extensions.

Yoast SEO, the most famous

By evoking the terms “SEO” and “WordPress”, two extensions appear systematically. The most famous is Yoast SEO. This extension works with almost all WordPress themes and includes features such as the ability to configure useful SEO tags, add rich snippets or create sitemap.xml, ie. optimizing the natural referencing interface on pages and articles. “The advantage of this tool is that it is known to many companies. In the context of site redesign, its adoption by teams is much easier,” said Aurélien Debord, a web developer specializing in WordPress.

SEOPress, another popular generalist

Yoast’s big rival, SEOPress, also has a good press in the eyes of industry experts. Among them, Steven Diai, webmaster and WordPress expert for SH Digital: “SEOPress is truly complete and allows, among other things, to manage metas and sitemaps (XML or HTML). It also offers all the tools you need to manage Woocommerce, which allows you to create online store and structured data. ” Note that this last feature is not found in all other extensions. Like Yoast, SEO Press is an extension that is easy to implement. “Especially since the technical support is French,” Steven Diai recalls. Pacôme Perrichot, a web developer and WordPress expert, states the point: “The two best extensions that help with SEO are Yoast SEO and SEOPress. Team preferences, with the two solutions being basically similar.”

WP Rocket to optimize cache management

If YoastSEO and SEOPress allow you to improve the performance of your site on multiple points, other extensions focus on one function … pushed to the maximum. This is especially the case with cache optimization extensions. “Lyon studio WP Media has developed the best caching add-on at the moment. It’s called WP Rocket,” says Aurélien Debord. Steven Diai shares this opinion: “Even if you are not an expert, you can set up a solid cache via the graphical interface because the configuration is so simple.” An extension without code where there is very little work because WP Rocket will adjust the preset settings to the typology of your site, after analyzing it from every angle. Once this cache is generated, it is possible to customize the module.

“You can ask the extension to optimize the loading of CSS by executing off-screen tasks after those shown”

“For example, you can ask the extension to optimize CSS loading by executing off-screen tasks after those shown. Or even ask it to preload DNS requests to save some time,” Steven Diai continues. Features that are necessarily of interest to sites that use page creation tools such as Elementor or Divi, which can increase page load.

WP Offload Media to facilitate media management

Mentioning Elementor, Pacôme Perrichot warns of its use: “Elementor makes it easier to manage website page response. In turn, it sometimes burdens pages enormously by creating greedy CSS resources and bringing weight where it’s not necessarily necessary.” But where to lose weight to keep a light page? By optimizing the media! Aurélien Debord advises, in this regard, the WP Offload Media extension: “It allows you to have all the media in dedicated storage space. The interest is to reduce the application load because you don’t have to go load images.” This allows the page to load much faster.

SecuPress for safety in French

If the page load speed is largely based on the elements that make it up, more external factors come into play. Among them, server response time. With the risk, here, to see that your site has been removed by a hotlinking robot. This robot will retrieve the image link from location A to appear at location B. This will necessarily affect the bandwidth of location A. However, whoever says lower bandwidth says that the response time from the server is longer. This is where security accessories come in handy. Steven Diai recommends using SecuPress: “It’s a tool developed in France and already used by a relatively large community. We’re similar to what Wordfence does, but with support in French.”

Leave a Comment