The mobile device is the central driver of e-commerce traffic
The number of digital customers around the world is growing as internet access and adoption increases from year to year. Global e-commerce sales were $ 4.9 billion in 2021, and analysts predict it will reach $ 7.4 billion by 2025. There are many online platforms vying for market share in this lucrative market, including Alibaba. An analysis of this market by MoneyTransfers concludes that Chinese retail accounts for 25% of global e-commerce sales.
Alibaba’s feat stems from the success of her two online platforms, Taobao.com and Tmall.com. The company counts on sales in its huge domestic market of nearly a billion e-commerce customers. The company also has a significant footprint in Asia, where e-commerce revenue exceeds $ 1.1 billion a year. In 2020, China’s e-commerce contributed up to 38% of the country’s GDP. Again, the country’s revenue from e-commerce in 2021 accounted for more than half of the total global amount, exceeding the combined amounts of the US and the EU. Its population of over 780 million online shoppers is the largest in the world.
The use of mobile phones has proven to be a boon for this sector. Market statistics show that smartphones have supported almost 70% of all visits to online retail platforms globally. However, visits to PCs and tablets had higher conversion rates. Mobile continues to shape the shopping experiences of many people in many regions. The concept of M-commerce has spread across Asia, where nations are reaping large profits from their transactions. For example, South Korea owes almost 65% of its gross internet traffic to mobile traffic.
According to Adjust, there are 650 e-commerce applications with at least 5,000 installations per month. E-commerce applications include the following:
- General retail: applications that sell a wide range of products or a specific group of products (eg pet products)
- Fashion: apps that only sell clothes and / or cosmetics (cosmetics, jewelry, etc.)
$ 5.4 billion. This is the number that mobile app marketing professionals spend to gain users in a highly competitive global marketplace. The United States is at the forefront due to its size, but mainly due to high media costs. Over 48% of applications are installed in 2021. Between January and July 2021, the number of users who downloaded the e-commerce application increased by a total of 48%, with Android gaining 55% and iOS 32%. In 2021, consumers generated 55% more revenue from e-commerce applications compared to 2020 (March-July).
Brazil, India and Indonesia are the top 3 Android markets, while the United States, Brazil and Russia are leading on iOS. Mobile commerce is at the forefront, growing by almost 30% in 2020 and accounting for 64% of global e-commerce retail. eMarketer expects mobile store sales to reach nearly $ 3.2 trillion this year and $ 5 trillion in 2025, almost double the 2020 figure!