In SEO, and especially to achieve first google position by its keywords there is strong competition today. SEO companies are increasingly using it as they integrate the challenges of visibility and online business.
However, the term competition is often used incorrectly or at least without studying its contours. While it is true that there is real competition in SEO on the Internet, it cannot always be seen as direct competition to sell products / services similar to his.
Let’s take a look at where most of the competition is in SEO and how to fix it.
By competition in a broader sense we mean a company that offers products and / or services similar to ours and which as such can directly or indirectly prevent us to sell better and / or to position themselves better to our core business. It is often a problem to face a company that has better assets than us, or in many cases, a brand that has a strong reputation.
However, competitors are not harmful to business, on the contrary, they force us to improve and always give our best.
SEO competition as far as it is more subtle, because it starts from a universe in which it is possible to have several companies competing for positions on the Internet, but not in business. Let’s see with the positioning of strong keywords, which is common an obstacle in SEO for companies that have little or no knowledge of web references.
Positioning on strong keywords in SEO
SEO is largely a matter of keywords, but not only! There are many parameters that affect the positioning of his page and / or content. Google indirectly dictates the rules for achieving good SEO and one of them is undoubtedly feedback or links that point to your content, that share other familiar pages. But also the correctness of the written content, their quality and relevance, which is being worked on web traffic sourcespage age, etc.
This is the point where you really need to work for your SEO and when the right time comes, it can be very useful to use netlinking if you have little budget for it.
Let’s get back to keywords and competition in SEO, taking a very basic example to make it easier to understand.
Example 1: A company that offers its services in digital marketing strives to position itself by reflecting on its strong keyword “Digital Marketing” but it systematically encounters content that is much better positioned than it is on Google. Especially definitions or terms that do not represent a direct business around digital marketing.
If the company does not go beyond this simple observation, unfortunately it will not have the means to deal with this problem and bypass it. At first glance, he may think of competitors who provide services and thus overshadow him. Except that is often not the case! These are informative contents in which no form of business is presented.
In this case there is a form of competition in SEO, but it stands out here by working on keywords rather than doing business around digital marketing. It is often not necessary for a company to look further, especially when it has no knowledge of SEO. Hence it is important to have an escort and understand how SEO works on the main lines.
Staying there would be a shame! because fortunately in SEO there are ways to get around this problem.
For a company, it is not a question of saying that one term or keyword in SEO would be enough to summarize all its activity and its numerous subtleties.
You need to look wider and put yourself in the skin users who search the internet.
Omit keywords in SEO
Key phrases or so-called long phrases in SEO are not always the prerogative of various companies that do not have time to produce content and / or want fast results. They prefer to expend energy searching for top Google positions on their strong keyword, instead of thinking less big and turning around.
However, the result is unattractive, because they do not get any visibility and continue to do so
I want that understand why. When do we start or when keyword competition is strong, you need to know how to reconsider and focus on the more specific terms you will find. Again, you need to have the good support of an SEO expert or agency.
That doesn’t mean you don’t need to work on your strong keywords, but that you need to give them weight and see more gain visibility. We will see how to do that in the next chapter, with work on the lexical field of his key words.
Work on local SEO on Google
Another important point in SEO that is often overlooked is local SEO, and the benefits offered by Google My Business in connection with the company files mentioned in its browser. This is a great way to overcome a bad position on your strong keyword or key phrase.
Some companies appear on the second page of results, while they are visible on the first page of Google via their Business file. Do not hesitate to work on this point to be better informed locally, according to your activities.
Expand the lexical field of your keywords in relation to its activity
How do I answer one of my keyword issues? Thanks for work on lexical field and semantics his or her strong keywords. As stated in the above quote, a company’s activity cannot be summed up in one word in SEO!
You need to be able to compile a list of terms, words, etc. which characterize our business, and to bypass it in terms of the content it produces. On the one hand lexical field can be translated by words related to the same universe, and semantics by synonyms of their keywords.
This can enrich its content and vocabulary and strive to position itself on terms that will certainly generate fewer requests, but which in many cases will be much less competitive.
This work often requires making a internal network effective, combining content and short content to give weight main items or finishing stone. It’s about redirection, thanks to the links in your short content, we worked on long tail expressions, on the main content of your site. It is these main contents that will be worked on for your strong keywords. Even if they are not well positioned, they will still be known thanks to your short content and may eventually get SEO.
They can be the subject of feedback if you work on them adding value. Think of infographics, which create links when the media that shares them cite the source (yours), etc.…
A simple article intended for beginners and companies that do not necessarily know the world of SEO.
Integrate competition into SEO as a business that is often associated with keywords, not as a universe where everyone does the same job for the same keyword. Working on the lexical field and semanticsyou will expand your positioning options and have fun until you do SEO with your strength.
For this work, it is necessary to use tools such as SEMRush or Ubbersuggest and many others, but that is another topic. Therefore, do not hesitate contact SEO experts to dig deeper and work in synergy to achieve results in line with your goals.