More than 15%: this is the growth rate recorded by e-commerce in the third quarter of 2021, announced Fevad, the Federation of e-commerce and distance selling, which brings together about 500 companies in the sector. In that period, the turnover of the sector amounted to 30.6 billion euros, compared to 26.6 billion euros in the third quarter of 2020.We consolidate growth gains», Notes François Momboisse, President of Fevada. In particular, after internet consumption peaked during quarantine in 2020, growth continued at a rate still higher than in 2019, with sales reaching a high level, comparable to that observed between the first and second limits.
But growth has changed in nature: services, which have suffered a crisis, have become a driving force again, at a rate of + 20%. And this is especially the case for the travel sector, the first victim of the pandemic: it experienced a strong recovery: + 48% during the quarter, compared to -39% in the third quarter of 2020.This dynamic allows us to maintain the growth of the entire e-commercenotes Marc Lolivier, general delegate of Fevada. However, product sales, which reached unprecedented growth rates in 2019, continue to go well. They show an increase of 10% compared to the 3rd quarter of 2020.
In particular, “some sectors, which have already experienced strong growth, such as furniture and decoration, as well as electronic products, manage to maintain a high level», Comments Marc Lolivier. During the first nine months of 2021, for example, the clothing sector grew by 23%, compared to 12.2% in the same period in 2020. Furniture and decoration increased from + 40.4% in 2020 to + 57.9% in 2021, and the beauty of health, from +9.1 to + 57.8%.
Buying used ones is becoming commonplace
Although the crisis was an accelerator, the trend is long-term: month after month, year after year, the e-commerce sector continues to develop, due to the increasing banalization of online shopping. With impressive numbers: 515 million transactions were made during this third quarter. And if their average amount remained stable (around 60 euros), the frequency of purchases continued to grow: each buyer made 14.5 transactions (compared to 13.8 in the third quarter of 2020) and spent a total of 863 euros, or 48 euros more. in one year.
And on the supply side, the expansion of e-commerce continues. The number of active retail sites increased by 13% compared to the third quarter of 2020. It increased from 170,000 to 192,000. Starting with commitment to market leaders. Amazon, Leboncoin, Cdiscount, Vinted … “The first four platforms are the same as in the previous ranking list», Reveals Xavier Lemuet, Director of Digital and Media Division at Mediamétrie. However, this quarter, Booking, Ouisncf and Airbnb climbed the ladder, witnessing a resurgence in the travel sector.
Less indirectly, another change in consumer practice can be seen in site visits. “Among the most visited sites of retailers are Leboncoin and Vinted, which are both sites for used sales between individuals. It is no longer a whim, but a basic habit.“, Said François Momboisse. Every day, for example, 4 million Internet users visit Vinted (mostly through the screen of their smartphone). In the same vein, 32% of online shoppers intend to buy a used Christmas present, according to a Médiametrie survey dedicated to holiday shopping. Which also reveals that this year, 78% of cyber buyers intend to buy their gifts online, compared to 73% in 2020. Estimated budget: 219 euros.
An estimate that feeds Fevad’s projections on the evolution of e-commerce throughout the year. In total, in 2021, e-commerce is expected to grow by about 15.4%. The result is a turnover of 129.4 billion euros and a market share of about 14%. Drivers are multiple:services that accelerate, maintaining a high level of products, as well as supply that continues to develop and stimulate demand», Analyzes Marc Lolivier.