Key dates for e-commerce in 2022

For your e-commerce site, it’s important to set up marketing campaigns, bouncing off the highlights of the year. At the same time, you will also need to rely on the best e-commerce tools to be able to effectively develop your sales. Find below the dates you can add to your 2022 e-commerce calendar.

Winter sale: from Wednesday 12.01.2022

The 2022 winter sales start on Wednesday, January 12 at 8 am and end on Tuesday, February 8. As every year, the sale takes place for a total of 4 weeks. Winter sale dates start earlier for the departments of Meurthe-et-Moselle, Meuse and Vosges: Monday, January 3, 2022. Dates also differ for DOM-TOM in accordance with a government decree setting dates and times for the start of sales.

Blue Monday: Monday, January 17, 2022

Blue Monday 2022 falls on January 17 this year. But what is Blue Monday? Corresponding to the 3rd Monday in January, which is said to be the most depressing day of the year, a concept directly from the British advertising campaign conducted for Sky Travel 2005. This idea became popular and brands now use the benefits of this “depressed day” to conduct marketing campaigns with its audience. It’s up to you to “cheer up the spirits” of your e-commerce site visitors!

Valentine’s Day: Monday, February 14, 2022

Don’t miss Valentine’s Day on February 14th! Valentine’s Day will be celebrated on Monday this year, which is God’s gift for setting strong actions, especially for last minute gifts during the weekend before the event.

Grandma’s Day: Sunday, March 6, 2022

Grandma’s Day 2022 is held on Sunday, March 6th. Traditionally, Grandma’s Day is always set for the first week of March.

French Spring Days: April 2022

French Spring Days are usually held in late April or even early May. Dates have not been announced yet, but this “French Black Friday” could be set around April 27, 2022. French days last about 1 week.

Easter Monday: Monday 18.04.2022

Easter Monday is always a public holiday, but varies from year to year as it is set the day after the first Sunday after the full moon. Easter Monday 2022 is scheduled for April 18th. This event is an opportunity to attract the attention of its audience through communication on this topic: chocolates, eggs, rabbits, bells … The idea is not lacking!

Mother’s Day: Sunday, May 29, 2022

Mother’s Day 2022 is held on Sunday, May 29th. Traditionally, Mother’s Day is always set on the last Sunday in May.

Father’s Day: Sunday, June 19, 2022

Father’s Day 2022 is held on Sunday, June 19th. According to tradition, Father’s Day is always set for the 3rd Sunday in June.

Summer sale: from Wednesday 22.06.2022

The 2022 summer sale begins on Wednesday, June 22 at 8 a.m. and ends on Tuesday, July 19. As every year, the sale will take place for a total of 4 weeks. Dates of summer sales for the Alps-Maritimes and Pyrénées-Orientales are set from Wednesday, July 6 to Tuesday, August 2, 2022. Summer sales in Corsica are also postponed: from Wednesday, July 13 to Tuesday, August 9, 2022. the dates differ for DOM-TOM in accordance with a government decree fixing the dates and times of the start of the sale.

End of the school year: Thursday, July 7, 2022

This year’s school year ends on Thursday. Who says the end of the school year, says summer vacation … It is important to know this date because it can mean a drop in traffic to your e-commerce site. It will probably be relevant for you to carry out actions for appropriate communication according to the periods: before the holidays, during the holidays and at the end of the holidays just before the beginning of the school year.

Amazon Prime Day: July 2022

Amazon Prime Day is usually held in mid-July. The event was extremely delayed for June 2021 due to the global pandemic. Amazon Prime Day has created the Amazon marketplace to give subscribers to its Amazon Prime program access to products at discounted prices for 48 hours. If you are distributing your products in this market, this is an opportunity to develop your sales through this annual event.

Return to school: Thursday, September 1, 2022

The government has set the start of the 2022 school year for Thursday, September 1. This date is crucial because you will have to prepare your marketing campaigns in advance to meet the needs of your audience before the official start of the school year!

French days for the beginning of the new school year: end of September 2022

The French days of the beginning of the school year are usually held at the end of September. Dates have not been announced yet, but this “French Black Friday” could take place around September 30, 2022. The French days of the beginning of the school year usually last all weekend.

Grandpa’s Day: Sunday, October 2, 2022

Grandpa’s Day 2022 is held on Sunday, October 2nd. Traditionally, Grandpa’s Day is always set on the first Sunday in October.

Halloween: Monday, October 31, 2022

Happy Halloween! Another great opportunity to adapt your communication to this world event that should not be presented. In 2022, Halloween falls on a Monday, which may allow you to set up new products or “special Halloween” promotions for your online store the week before or just the weekend before this terrifying October 31st.

Black Friday: Friday, November 25, 2022

Required for e-commerce websites: Black Friday. It is scheduled for Friday, November 25, 2022, exactly one month before Christmas. This global event originated in the United States and corresponds to the Friday after Thanksgiving. Black Friday is an opportunity to establish strong commercial promotions to highlight the best promotions on your e-commerce website.

Cyber ​​Monday: Monday, November 28, 2022

Do you know Little Friday’s little brother? Cyber ​​Monday is the Monday after Black Friday. This commercial event helps encourage consumers to continue shopping online, even after Black Friday. Therefore, it is important to remember this date if you want to use the extra day after Black Friday weekend to continue to easily develop your sales.

Green Monday: Monday, December 12, 2022

Green Monday, “Green Monday” in French, is usually held on the second Monday in December. This conceptual name was created by eBay in 2007. This trading event is considered a “second chance” for people who missed the Black Friday and Cyber ​​Monday promotions.

Christmas: Sunday, December 25, 2022

Not surprisingly, Christmas is one of the key dates for e-commerce as it is a period of high spending. Christmas 2022 falls on a Sunday. It is important to think in advance about the actions you will take on your e-commerce website, in the markets, but also on social networks.

New Year’s Eve: Saturday, December 31, 2022

Preparing for Christmas yes… but don’t forget the New Year’s Eve to be held on Saturday, December 31, 2022. The period between Christmas and the first of the year is also intense and spending is still high. Don’t give up on the effort this last week to close the year with style!

Leave a Comment