key figures of e-commerce in 2021

Fevad (Federation of E-Commerce and Distance Sales) has published its annual report on the state of the e-commerce market for 2021. The organization is mapping French e-commerce, marked by the effects of the health crisis, identifying major economic trends and consumer practices in France.

E-commerce traffic on the rise in 2021

Revenue from internet sales reached 112.2 billion euros, an increase of 8.5% compared to 2019. E-commerce thus represents 1.84 billion transactions and is 5.8% higher than in 2019.

The e-commerce sector reaches 112.2 billion euros. © Fevad

Significant increase in the number of online customers

The number of internet customers has increased, which is the biggest growth since 2015. In 2020, 41.6 million French people buy online, or 1.5 million more than in 2019. Among them, 17.1 million buy via mobile phone.

The number of online shoppers is on the rise. © Fevad

To support this increase, payment and delivery methods are also changing. The bank card dominates online payments with 80%, followed by electronic wallets advancing with 11.5%. In terms of delivery methods, home delivery is still the most common with 86.2%, followed by relay points with 64.3% and click & collect, especially highlighted during the period of closure, with 41% of deliveries to customers who used it.

Payment and delivery methods are changing. © Fevad

177,000 active trading pages

The number of active retail locations increased by 12% despite the cessation of certain activities in the areas of leisure or travel. In 2021, there are 177,000 active trading pages. The pages with the largest number of customers in 2020 are: Amazon, Fnac, Cdiscount, E. Leclerc and Veepee.

Sites with the largest number of customers. © Fevad

Most products and services are bought online

The French bought many categories of products online. The largest part of purchases relates to non-food products: fashion and clothing (53.9%), cultural products (50.1%) and hygiene and beauty products (38.8%). The average amount of the transaction also increased, after eight consecutive years of decline, and amounted to 61 euros, an increase of 2.6% compared to 2019.

Categories of products that are bought the most. © Fevad

E-commerce continues to create employment in 2021

The significant increase in online shopping, especially during the period of isolation, has led to both the redistribution of certain positions in online sales and employment. E-commerce thus represents 193,000 jobs in 2021, or + 12% compared to 2019.

E-commerce created 193,000 jobs in 2020. © Fevad

Increased digitization of local stores

The health crisis has also accelerated the digitization of local stores. Customers have thus been able to experiment with new services and are now in favor of this omnichannel dynamic. Among significant figures, 68% of online shoppers want local stores to offer online ordering.

The health crisis has accelerated the digitization of local shops. © Fevad

France ranks second in the e-commerce market in Europe

France is the second largest e-commerce market in Europe, after the United Kingdom, with 81% of internet users shopping online. In general, the share of internet sales has increased significantly worldwide.

E-commerce traffic in Europe and the world. © Fevad

Customers are increasingly sensitive to eco-responsible approaches

E-shoppers are increasingly concerned about environmentally responsible approaches. Thus, 53% say they take environmental, responsible or ethical elements into account in their online spending habits.

Among the responsible practices implemented by customers: grouping orders to limit delivery (71%), favoring purchases from French locations (68%) or even favoring delivery to pick-up locations (66%).

E-shoppers are increasingly aware of environmentally responsible approaches. © Fevad

Source: La Fevad

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