Listing your Shopify retailer on Google

SEO on Shopify is no small feat. Nevertheless, Shopify is today the most commonly used content management system (CMS) for creating e-commerce websites in France and the United States. It is important to consider Shopify as a full-fledged CMS where you can train on your own. Therefore, today we will answer a problem well known to e-merchants:

  • How to reference your online store hosted on Shopify?

To answer this question, it is necessary to consider SEO as a whole. Referring to the site means working together on 3 pillars:

  • Contents
  • Technique
  • Popularity


Content on Shopify

You should know that Google SEO criteria are never officially published. However, per dint of testing (and by logic) SEOs have concluded that one of the main characteristics of a well-referenced page comes from the semantic quality of its content.

Therefore, it is important to write content that really helps visitors to your site (and therefore with real added value). It is also important to make the most of the semantic field of the word you want to position.

To summarize, good SEO content can be summarized in two points:

  • Create real added value for the reader;
  • Make the most of the semantics of your targeted query.

So here we will see how to find the right keywords to integrate into your site.

Find your keywords

The first step to referencing your online store will be to find the keywords you want to position yourself on.
To do this, follow this 2-step action plan:

  • First, write in excel the keywords that come to mind for your niche. This could be the name of your products or the issues of your market, for example.
  • Second, use SEMRUSH or Ubersuggest to find keywords with high search volume and relatively little competition. You will get a table similar to the one below:
Key word Search volume Search Keyword Difficulty
3D PRINTER 33.1K 47%
PLOTTER 260 22%

The challenge here will be to find the keywords with the highest search volume and with the lowest possible keyword difficulty. The search volume / difficulty ratio of a keyword will depend on your market.

Integrate your keywords into your Shopify store

Now that you’ve found the most relevant keywords to position on your site, let’s see how to best integrate them into your Shopify store.
There are three different ways to embed content in your Shopify store.

  1. First, you can integrate content into your Shopify store through your ads.
  2. Another series of blog posts. This is the easiest way to sign in to Google because you’ll be able to integrate high value-added content. However, this will be less effective in creating conversions and sales than on the product table, for example.
  3. Third, by going through the lambda pages of your Shopify store (such as your homepage, contact, frequently asked questions, who we are, etc.)

On-site SEO on Shopify

Now that you know how to integrate your content into your Shopify store, you should use Google Tags to optimize your natural referencing of your keywords.

You need to understand that the pages of your site are referenced by robots (algorithm). Therefore, it is important to use the right tags to make it easier for them to read these pages.

1- Hn tags (titles)

It may be possible to explain to Google that certain titles are more important to consider than the rest of your content. For this you will be able to use title tags to give priority to your page by placing titles, subtitles, subtitles next to the page …

The H1 title will be the main title of your page. There must be only one per page. The keywords selected in this H1 title will be especially taken into account when referencing your site on search engines.

You will then need to use the H2, H3 tags to integrate the keyword lexical field keywords inserted into your H1 title. As a reminder, use SEMrush or Ubersuggest to find keywords with high search volume and relatively little competition.

2- Strong label

The Strong tag on Shopify allows you to bold keywords in different sections.

When you click on the “Bold” icon, your text becomes visually bold, but at the code level you will also have a label which will be placed around the selected keyword.

Label which indicates to Google that this keyword is relevant and should therefore be considered when referencing the page.

3- Internal connection

Internal linking is responsible for creating links to other pages on your site. This shows the algorithm by which you deal with all the topics on your website and therefore bring great value.

4- Metadata and URLs

You will find the metadata at the bottom of the sections of your Shopify back office pages. When you click on “modify natural website referencing”, you will have access to the insert below:

The page title is a blue link that can be clicked on the Google Query page. The meta description is a short snippet below the blue link that describes the landing page.

Metadata (title and description) has two purposes:

  • They have to click click first because in this form your website will appear in search engines.
  • Second, they will reference your page to the keywords included in the Title tag and meta description.

As for the URL, it is also taken into account by Google’s algorithm. We recommend that you both write click-to-click metadata, including the keywords on which you want to position your Shopify page.

5- ALT mark

The “alternate text” label describes what is in one of your images using words. So adopt a keyword strategy to position your image on Google on the keywords that best describe it. To edit the ALT image tag on Shopify, click on the image from your background office, then click “edit replacement text”. You will have access to this section:

Therefore, include in this section one or more keywords on which you want your image to be positioned in search results.

In short

Due to its worrying ease, Shopify remains a reference among e-commerce platforms. However, proper training is needed to be able to reference your online store on search engines.

Therefore, we recommend that you customize your MARKINGS and your semantics as much as possible.

Here is a complete list of custom tags:

  1. Hn beacons
  2. Meta description tag
  3. Meta title tag
  4. ALT tags
  5. URLs

(Photo credit: istock)

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Antoine Veyrieres Antoine Veyrieres is the founder of the SEO MONKEY agency in Lille. He shares on his channel …
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This text was published under the responsibility of its author. Its content is in no way engaged by the editorial staff of Les Echos Solutions.

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