My definition of SXO – Abundance web optimization video N ° 210 – web optimization and information serps

We often talk about SXO as a mix between SEO (search engine optimization) and UX (user experience). But isn’t there confusion in this acronym between “UX is the relevance criterion of Google’s algorithm” and “UX is the logical continuity of SEO in a website traffic capture scheme”?

Many articles or posts on social media talk about SXO as the fact that Google considers user experience as a criterion of relevance for its algorithm (which most often turns out to be fake or very exaggerated). My vision is different: for me, UX is a logical continuation of SEO in the process of taking into account the traffic generated by search engines.

SEO generates traffic to queries for which the site is legitimate, while UX converts and transforms this traffic to ensure that goals are met.

Here are some additional explanations on this topic:

My definition of SXO – Video N ° 210 proposed by Olivier Andrieu (Abondance). Source: Abundance

Video Transcript 210: “My SXO Definition”:

“Hello and welcome to this 210th Abundance video in which I wanted to talk to you about my definition of SXO. I’ve already made a few videos about SEO and UX. A few definitions – you’ll see at the end of the video reminders of other videos I’ve made on the subject – so UX is all about user experience, SEO is search engine optimization, so it’s natural referencing and SXO is a mix of SEO and UX.

And reading a number of articles about SXO, I tell myself that sometimes there are two different interpretations of the term and acronyms SXO and that allows me to ask a certain number of questions. The first vision is UX as a criterion of SEO relevance: whether search engines like Google rank results according to UX criteria such as ease of site navigation, site visit rate, frequency or retention time, which is the analysis of Internet user behavior in search results, whether clicks, yes whether it therefore returns to the SERP, accessibility for the disabled, whether the site is on https, whether the page load time is good, whether the site is adapted to mobile devices, etc. and will it affect page rankings in search results? I remind you that neither ease of navigation, nor speed of return to the site, nor pogosticking or retention time, nor disabled accessibility are criteria of SEO relevance! Unfortunately, we read a lot of wrong things about it. This is not what makes your website rank well or not. I also remind you that https, page change times, and mobile compatibility are official Google relevancy criteria, but which currently carry extremely little weight. They will earn you a place at best, but that’s not what we do real SEO with today. We might be able to slightly reduce mobile compatibility, but in short, these aren’t exactly the current basics of SEO.

So, this first vision, which is UX as a criterion for the relevance of page ranking, I think is in the end a bit marginal in terms of SEO. Personally, I see more SXO, so merging SEO and UX as a UX that would be a logical continuation of SEO. You have an internet user who searches on Google, he will come to the site and there UX will download to transform, to convert, to ensure that the visit generates traffic, whether it is in the desired goal at the beginning.

For me, UX is actually a logical continuation of SEO and it is ultimately SXO: SEO will generate traffic to the page and then UX takes over and converts this traffic so the person buys, or leaves contact information, or stays x minutes on the site etc. . in short, to transform, to transform. Here’s a little bit of my vision of SXO, it’s a logical sequence of actions to set and everything that makes SXO!

Here, I allow you to watch the other three videos I made some time ago, but which remain fully valid on the topic of UX and SEO, so numbers 115, 116 and 117. Thank you very much, I wish you a pleasant stay for a week and see up soon on the new Abundance video! Thanks and goodbye 🙂 ”

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