Second quarter e-commerce report: € 32.4 billion turnover, 25% improve on account of service resumption

Paris, 28 September 2021


Review of e-commerce on 2th trimester: Turnover of 32.4 billion euros up to 25% thanks to the restart of services

According to a study published today by Fevad at the opening of Paris Retail Week (September 28-30 – Porte de Versailles), online sales increased by 24.9% quarter 2021. This study was conducted with the help of a panel of leading retailers in their sector and companies of major payment service providers.

> e-commerce traffic on 2th quarter: 32.4 billion euros, an increase of 24.9%.

> 45% increase in services with an increase of 146% for the travel / recreation sector

> 16% acceleration of the indicator of creating a new site, ie. 27,000 new sites in one year, or a new commercial site every 20 minutes.

> The average amount of transactions remains stable: 63 euros

> Technical / home appliances and beauty / health products are approaching the record level of sales recorded during the first closing, by 47% and 91% compared to the second quarter of 2019.

Recovery in sales of services and return to product / service balance

The global e-commerce market (sales of products and services) experienced 2th dynamic quarter with an increase of 24.9%. However, this figure should be put into perspective due to the favorable base effect from the second quarter of 2020 to + 5.3% under the strong influence of a sharp decline in services. The latter benefited from a clear recovery in the second quarter of 2021, with an increase of + 45% driven by a recovery in sales in the travel / recreation sector that resumed growth (+ 146%) since April as the vaccination campaign accelerated. Product sales also continued to grow by + 10% due to 3th closing (April 3-May 19) and the arrival of many new outlets.

Thus, in general 2th quarter, e-commerce turnover for all products and services reached 32.4 billion euros. The average transaction amount (EUR 63) remains very close to the amount of 2th quarter 2020 (64 euros). In the second quarter, the distribution of e-commerce sector turnover was again 50% of products / 50% of services.

With the recovery in travel sales / leisure, the average amount spent per customer returned to 890 euros (+ 12%) for products and services together for a total of 518 million transactions recorded during the second quarter of 2021 (+ 27%).

In addition, the quarterly indicator for new site creation experienced a significant acceleration: + 16%, representing a net balance of 27,000 new sites in one year, equivalent to one new commercial site every 20 minutes.

Significant use of physical retail outlets on the occasion of 3th closing

While the country is limited to 3th times from April 3 to May 19 and most stores closed again, sales of consumer products with iCE 100 panels (measuring growth on a constant sample of hundreds of sites among the leading sites) almost regained the record level achieved during the 1er retention 2th quarter 2020 (-1.7% compared to Q2 2020, ie + 44% compared to Q2 2019).

If sales without consumer goods (PGC) remain at last year’s level (+ 2%) in quarter 2021 compared to 2020 (+ 46% compared to Q2 2019), furniture / decoration sales continue to accelerate from + 35% (+ 140% in April). Technical / household appliances and beauty / health products are approaching the record level of sales recorded during restraint increased by 47% and 91% compared to the second quarter of 2019.

During the quarter, online sales of physical enterprises exceeded last year’s record level, especially thanks to the month of April, during which growth accelerated again with the already high record of 2020 (+ 35%). in relation to April 2020, ie + 141% in relation to April 2019), under the effect of 3th closing. Overall on 2th quarter 2021, revenues from e-commerce banners in stores increased by 8% compared to Q2 2020, ie. income twice as high as 2th quarter 2019

Sales to professionals on the iCE 100 panel, which fell 9.6% in quarter of 2020 due to the closure and decline of business activity catch up + 39.6%.

Travel / tourism sales recorded a clear recovery from April 2021, driven by the development of vaccines that were gradually available in France during the quarter, with an increase of 197% compared to quarter of 2020. However, the level of sales is still declining compared to 2019 (-26%).

Recovery in travel and leisure sales also increases mobile sales

Sales made on behalf of third parties (in the markets) experienced the same dynamics as the sale of own pages. Their peak is in April at the time of closing, exceeding its peak in April 2020. Then, by reopening the stores, they slow down and almost return to level closing.

With the recovery in travel / leisure sales in the 2nd quarter, iCM mobile sales, which combines product sales and travel sales, accelerated: + 40% compared to the 2nd quarter of 2020, and + 40% compared to the same quarter of 2019 Sales of mobile products, which have already risen sharply in 1er retention (+ 36% in Q2 2020) increased again by 11% or + 52% compared to Q2 2019.

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The data that Fevad collects from trade sites meet the following definitions:

E-Commerce Index (iCE 100) : Revenue directly generated by iCE 100 panel sites on fixed and mobile internet. The sites that publish the market do not count the volume of business on the market, nor the realized commissions. Only orders shipped in France. All delivery locations (including in-store payments) are retained. This is the ordered turnover (we take into account the date of collection of the order, not the date of delivery). Cancellations, replacements and refunds reduced, postage included, VAT included for sale to individuals, HT for sale to professionals.

Market index : The volume of business generated by sites located in the iCE100 panel markets.

Mobile Commerce Index (MCI) : Revenue generated directly on smartphones and digital tablets as part of mobile sites and applications (excluding application downloads).

Composition of iCE 100 panels : More than 100 sites: products for the general public (100 sites), e-tourism (15 sites) and sales to professionals (20 sites).

Composition of PSP panels : 9 secure payment platforms: Adyen, Dalenys, Ingenico world brand, Monetico Payment, Monext, Paypal, PayZen, Verifone, Worldline.

Overall market estimate : The global market estimate is calculated using data collected from the iCE 100 panel, electronic payment values ​​(excluding iCE 100 panel members) reported by PSP panel providers and offline payment estimates (Fevad survey of iCE 100 merchants).

About Fevad:

The Federation of E-Commerce and Distance Sales now brings together more than 750 companies. It is a representative organization of the e-commerce and distance selling sector. Fevada’s main mission is to gather and disseminate information to improve knowledge of the sector and work for the sustainable and ethical development of distance selling and e-commerce in France. To find out more: / Follow us on twitter: @FevadActu and on LinkedIn.

Press contacts : Nathalie Laîné – Communications Manager

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