What’s key phrase litter in web optimization and the best way to counteract it?

keywords in SEO are in your heart SEO strategy. They should be used enough to allow search engines to understand your content and lead you to the best search results.

However, be careful, you don’t need too much. The excessive keyword optimizationWhere Keyword Stuffing is an SEO practice that, although tempting, can lead to large penalties for your website.

Definition of keyword stuffing

The keyword Stuffing literally translates to “Filling in keywords”. This is a technique used in natural referencing that consists of keyword overuse. When this is intentional, the practice is carried out in a way that is invisible to the internet user.

It is considered to be from black hat seo“Keyword Filling” aims tohelp rank content better in search results. In fact, it is not. This was an effective practice in the 2000s. At that time, it was common to “hide” a part of the text composed exclusively of keywords. This can be in the form of a list of keywords, separated by commas, or more complete content, but returns the same keyword several times per sentence.

This text, which is not relevant to readers, is then formatted so that it is visible only to search engines, with a font color identical to that on the background, for example. This practice can also affect metadata and all so-called “hot” areas of SEO, in which case we are talking about excessive optimization.

Filling keywords today is a outdated practice which search engines consider “spam”.

What are the risks of keyword over-optimization?

Since 2012, there is Keyword Stuffing severely punished by search engine algorithms. This is especially the case because Google Panda Updates which filters content that is judged to be of poor quality, and Google Penguin which fights against links that are considered to be fake and over-optimizing keywords.

They can now easily determine whether the use of your keywords is reasonable or not.

keyword overload, over-optimization

Consequences a excessive use of keywords can be very severe, ranging from degradation at best to the complete disappearance of your site in the SERPs.

In addition to penalty issues, keyword entry is also a practice that harms the user experience when detected. This reduces the quality of the content delivered to your audience.

How do I avoid keyword stuffing?

The line between optimization and keyword entry can sometimes be thin, especially for SEO beginners who could exaggerate.

How do I avoid keyword stuffing?

To avoid this, keep in mind that optimizing your content does not need to work on to the detriment of their quality. Make sure your text is pretty written naturally and optimize your tags by changing your subject’s angles and / or dealing with highlights. Especially Hn beaconsbut also H1 headlight and the title meta tag that appears in search results.

Use semantics and lexical field

Work is generally recommended the semantics and lexical field of your keywords enrich and content optimization for SEO. By changing the angles and vocabulary, you will allow Google a better interpretation of your content and a good fluent reading for your audience.

The goal is to strive a first position on Google on your main keywords, even if it is difficult and in no way guaranteed.

Control the density of your keywords

Do not hesitate to calculate the density of your keywords, to check for possible over-optimization. If you’re writing in WordPress, add-ons like Yoast SEO will tell you this rate, but it’s still just a simple indicator.

Remember that, in addition to over-optimization, your readers could quickly leave your site due to difficult text to read. This would increase yours bounce rateone of main indicators of Google Analytics.

Although there is no official rule, it is generally believed that for good referencing this rate must be between 2% and 6%, which is a large maximum.

Enrich your content with long articles

Also consider long articles to expand your semantics and vocabulary to help Google better understand your content. In a recent study, we could read that more than 50% of articles are positioned first place on googlehe had more than 2,000 words.

Long articles also allow the topic to be divided into several chapters or subheadings and thus use H2 tags.

Enrich your content with long articles

Feel free to take turns short articles and long articles to meet the expectations of internet users as well.

Penalties related to over-optimization in SEO

As noted earlier, Google does not value over-optimization of content and is considered spam. From major Google algorithmswe saw that Penguin took care of this in parallel with Panda about the overall quality of the content.

To be punished, you still have to be on the edge of your will or if you inadvertently repeat excessive optimization on multiple content on the same topic, with too low content quality. If you’re already under penalty, don’t “panic,” it’s always possible to come back by reworking your content to get it back to the right SEO optimization standards.

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