Why study digital advertising and its advantages?

Digital marketing refers to raising awareness and promoting a brand using all available digital channels.

Digital marketing refers to raising awareness and promoting a brand using all available digital channels. Various channels include the web, SEM (which includes SEO and pay-per-click advertising), smartphones, app stores (Google Play, Apple Store), email marketing, online banner ads and social networks.

Using digital platforms allows us to understand the audience we are targeting, as well as to improve the marketing of our product or service. Therefore, although we can hire the services of experts in this matter, it is advisable to know clearly some of its main concepts. Especially if someone wants to progress in their business and make a profit.

The benefits of digital marketing

Each of these types of marketing has its advantages. This does not mean favoring one or the other, but rather recognizing that everyone can give different results. It all depends on your strategy and approach. Let’s look at the advantages of each of them.

Traditional marketing

  • It has an undeniable power of radiation. The number of people reached by television, radio and the written press is undoubtedly his great potential.
  • She is completely focused on the product, talking about its characteristics and advantages.
  • Regardless of the existence of the Internet, we can experience it by simply going to the mall.

Digital marketing

  • Its reach is growing thanks to people’s access to the internet and digital platforms: it continues to expand.
  • It is constantly evolving: Google’s homepage is not the same five years ago as it is today, and ad serving has improved.
  • It focuses on the user of the product or service to be promoted, on the knowledge of the customer, his interests and needs.
  • The results of their strategies are easy to measure, access to the information gathered is unlimited.
  • You can do this yourself without third-party approval by learning how tools like Google Ads or Facebook Ads.

Disadvantages of digital marketing

Although each of them has a lot to offer, it is important to recognize the advantages of each type and consider the disadvantages in order to compare them.

Traditional marketing

  • It requires more investment. This type of marketing has a high cost due to the level of accessibility. An example of this is the Super Bowl commercials in the United States, which have figures in the millions.
  • It is not easy to measure its impact. Once an investment has been made, there is no way to measure its impact on the brand, as there is no automatic access to data that would allow such a study to be conducted.
  • It will almost always depend on the approval of third-party media advertising companies. It’s not just up to you, it’s up to you to get more people to approve your content.

Digital marketing

  • If you focus on mass advertising, you may not achieve the results achieved by digital marketing because digital marketing relies too much on user interaction with digital.
  • Requires use of digital platforms and internet access.

How do they complement each other?

Each type of marketing can reach different types of audiences. If you are considering using both of these channels, it is important to know that they complement your strategy.

For example, if you want to increase your business sales at the moment, a billboard on the business door is enough, which offers passers-by an uncompromising discount. But if you do it on your website or through social media, the results will surely be even better.

If, on the other hand, you do not offer a product or service that is so widespread, digital marketing allows you to meet the person you want to target and, based on data you collect, such as location and age, participate in mass advertising to attack this niche market through traditional media.

The importance of each of them today

It’s no secret that the internet has changed the way we consume information. As a result, digital marketing and e-commerce have gained strength and presence in our daily lives.

Television has been replaced by Netflix or Youtube, and radio has given way to Spotify or Deezer. The press switched to digital versions where each brand invented its own newsletter.

Traditional marketing will remain important for those whose consumer habits are not so closely related to internet media. You may be wondering what kind of people are these? People who do not have internet access or those who are not interested in interacting with digital media.

Digital marketing will continue to grow as long as there are digital platforms, there is no way to know how far, but what is certain is that it will continue to transform to improve user awareness and brand experience.

Conclusion

Marketing strategies can be implemented through offline or online channels, it is important to know how to convey the message that you think will be most useful to people who know your brand.

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