Why web optimization Referencing?

Setting up a website on the internet is just the beginning of the journey. Once this first step is done, you need to maintain its good position in search engines to generate traffic and increase your revenue. To help you with this process, Fiverr, a free services platform for companies, presents SEO consultants ready to support you.

What is an SEO reference?

From its exact name, Search Engine Optimization, better known as SEO referencing, brings together a set of strategies aimed at improving the position of your site’s pages in search engines. The higher your place on the rankings, the more likely you are to increase traffic to it and thus potentially turn an internet user into a consumer.

Indeed, it appeared in 1997, the term SEO is well known today to companies that have realized that the stakes are high if they do not want to lose their customers and stay in the “top” results.

Unlike SEA referencing, SEO is a free optimization technique called “natural referencing”. Although some SEO tools are paid to take full advantage of their performance, SEO is still a technique available to everyone. SEA, denoting Search Engine Advertising, is based on advertising.

How to improve the SEO referencing of your website?

SEO referencing is not based on one, but on a set of techniques. Obviously, you can only use one, but putting them together, and provided you use them well, can only improve your natural referencing.

Study the keywords

Natural referencing is basically based on the use of keywords. This results in a careful study of the most searched words on the internet, as well as words related to themes by topic. Therefore, if you are writing articles for a blog, it is important to define a list of main and secondary keywords that you will include in your text to improve its referencing.

But be careful, not because the secondary word associated with your main word is highly sought after, it will necessarily increase your positioning. Keep in mind that a more precise and less sought-after word will set you apart from the competition and will therefore allow your website to appear at the top of the list when making a more precise request.

Perform an SEO audit

SEO audit is a type of inspection of your website in order to control its technical performance (responsive mode, loading speed, etc.). During this audit, you will also conduct competition intelligence to position yourself in your market and your competitors.

Audit is therefore very important, because only after a detailed and understanding of the weak points of your site will you be able to set new strategies to eliminate its shortcomings.

Optimize your website plan

Studying the technical performance of your site is not enough! In order to optimize its positioning on search engines, it must have a clear and structured tree structure understandable by algorithms.

To help you with this step, do not hesitate to set up personas and define the path of a typical user on your site.

What are the tools for studying the SEO positioning of your site?

Once you’ve set up your strategies, then you’ll need to analyze their impact in terms of traffic to your site, new customer acquisitions, SEO positioning, and more. To do this, a few tools will help you, which are especially offered by Google understand where you stand.

Google Analytics

With Google Analytics, you will understand the profile of your Internet users: their age, nationality, time spent on your website, devices used (size, model) or operating system used.

Google Search Console

The Google Search Console works hand in hand with Google Analytics to tell you how people came to your site. You’ll also be able to see the number of clicks and the positioning of your pages on the results.

Google Tag Manager

Thanks to Google Tag Manager, you will be able to understand how Internet users communicate on your website. Which action call buttons are used? Are the forms filled out? Which pages of the site are the most visited? …

Depending on your strategies, your competition, and your goals, you will need to judge for yourself which tools best suit your situation.

SEO therefore requires time and endurance in the long run to always stay on top of the results.

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