Carrefour is expanding its collection network by partnering with Delipop’s technology solution. The first robotic pedestrian drive will be officially in use on October 6.
E-commerce faces two problems: high shipping costs and a limited number of pick-up points in the city. Two problems that want to address the solution for robotic pedestrian propulsion developed by the French company Delipop. The first of its kind, which has been in use since October 6 at 194 avenue de Versailles, in the 16th arrondissement of Paris, was exclusively dedicated to Carrefour products for nine months before long-lasting products from several retailers. “We have invested in the former location for this first takeover location, but for the future we are considering implementing our solution in garages or car parks,” explains Stéphane Legatelois, Delipop’s CEO. The start-up, created in June 2021, aims to set up six collection points by the end of the year, about thirty by the end of June 2022, about sixty by the end of 2022 and by the end of 2023. France.
The company relies on simple work for the consumer. When ordering food on the merchant’s website, the buyer chooses the place of collection: the seller’s place or Delipop, closest to his home. In the second case, the customer receives a bar code to scan to access the pick-up location and pick up his order. Meanwhile, Delipop added retailer products to its robotic walking ride after picking them up from their stores and storing them in its warehouses in Gennevilliers and near Orly.
In partnership with Delipop, Carrefour bases its strategy more on walking. “Today we have about a hundred, and the same number is planned from the end of 2021 to 2022,” says Elodie Perthuisot, CEO of e-commerce, data and digital transformation within the Carrefour Group. But Delipop is an additional resource because we are not present everywhere and this will allow us to offer better service to our customers. ” “It’s both simple and efficient with a same-day service offering and a choice of 15,000 products available,” continues Elodie Perthuisot.
And the fact that Delipop wants to be a partner with other retailers is not a problem for Carrefour. “We assume that we will test food splicing solutions as soon as customers benefit from the service, which is also close to home,” justifies Elodie Perthuisot. The project responds to new expectations of consumers born during the health crisis.
Initially, customers will be able to pick up their food at Delipop pick-up every day from 8 a.m. to 10 p.m., and then business hours will be gradually extended from 6 a.m. to midnight depending on options. For its first collection point in partnership with Carrefour, Delipop hopes to serve 60 customers a day.
In fact, the robotic stacking crane technology developed by Retail Robotics is installed inside a module containing fresh produce. After the bar code is scanned on one of the three touch screens present in the 50 m2 robotic pedestrian drive, the robot moves down the central aisle and collects the customer’s products before placing the order in the appropriate drawer. The frozen food area is not equipped with robotics but is equipped with deposit technology: a numbered drawer glows a certain color to indicate to the customer that he can take his order.