E-commerce has taken hold without us paying attention to it in the lives of consumers and realizing our wishes and desires in a flash, everything is going faster! You just have to wait a few days or sometimes even just a few hours to get what you just bought. Consumers have become very demanding as websites multiply on the web, creating complete competition! How then to stand out and change the game with customers? Become irreplaceable!
Learn more about competitors’ prices
In order to stand out among all e-commerce sites, one of the first points, the price, is imposed on the consumer. This is part of the first reflex when shopping. Automatically, if your customers don’t come to your site regularly, a lower price than the competition will seem more attractive. To fix this, follow the prices of similar items available on the web. Then you will be able to have an overview of the market. However, be careful not to sell your products under the pretext that your competitor is cheaper. Prominence as a top company can also be a guarantee of quality.
Always play with novelty
To bring customers to your platform regularly, do something new. Items or derivatives of a new collection, assortment or new generation will attract your customers and many others. Faced with your competitors, a wide and innovative selection will always be more popular. Even if an e-commerce site is dedicated to just one item like Tedibear and its mattress, it can still stand out. But in this case, marketing and communication play a major role and in addition their advertising has been moved to better attract attention.
Make occasional promotions
To help you navigate the market and stand out, why not play on prices regularly. It is not about selling products, but only about small promotions with the help of influential people. E-commerce sites refer to relatively young people who are especially in love with the web, social networks or Youtube. Try to get in touch with influencers to offer them to test your products. If they are convinced, they will discuss it with their community. This will make it easier for you to stand out from the competition. And if they are also involved in this type of marketing, find other influencers with new goals.
Have a more fun, personalized approach
E-commerce is a sector where pages and articles abound, so it is very complicated to be able to stand out among customers. To do this, do not hesitate to sell yourself as a trendy, younger brand that does not take less heads. Make a list of your competitors with their arguments and slogans and try to look more real to your consumers. This requires a witty slogan, a more modern logo, a more direct approach to customers. Discard the typical slogans “Only here are the prices so low” or “Quality is our trademark”.
Multiply advertising on multiple platforms
Some companies are only available on the web, from this perspective, they tend to bet on everything for advertising. To stand out from the competition, you need to invest in other sectors to promote your products. Subway commercials work really well and try to make more passengers laugh. Magazines are also a good way to change the game, the brand seems important and serious. An e-commerce company needs to show itself outside its sector and its platform for greater popularity and curiosity among consumers.
Be fast and pleasant for customers
One of the key factors in tackling competition from e-commerce sites is ensuring seamless delivery and packaging. These are almost the only points that customers have rated. They can judge your performance based on these arguments and if they are not flattering, they will not want to repeat the experience.
In this case, try to be better than your competitor and don’t forget to let consumers share their opinion. A customer who has the freedom to express themselves on your site will be more and more satisfied and will appreciate your desire for transparency. These little details can differentiate between two brands.
Focus on the user experience
To stand out from the competition, consumer experience is an important argument. Whether he is satisfied or not, he will want to let it be known and that is why it is necessary to be as close as possible to the customers. Personalization of the service will therefore be an advantage, not only will customers be satisfied with their experience, but if they are not, they can receive appropriate support. That is why chatbots have been multiplying on all e-commerce sites for about two years now. They consist of instant messaging to talk to clients for whatever reason. In most cases, it is artificial intelligence that takes care of advising the consumer and accompanying him in the after-sales service. The customer experience then becomes complete for the consumer and he feels supported and listened to when needed, which can really make a difference compared to the competition.
And the last thing you will ever forget that can set you apart from lagging sites is the customized mobile version. Customers are now increasingly using their smartphones to shop. So, in order to be up to date and stand out from the competition that is not, consider having a responsive page or application dedicated to your brand. Not only will this make you stand out because not all sites are adapted for smartphones, but it is also important advice.