Creating an e-commerce website can help you increase sales. But it is still necessary for the site to become known to customers. Clearly, it is important to work on the visibility of your online store to sell better.
Below are the main tips for increasing and diversifying e-commerce revenue.
The importance of working on SEO
Generating natural traffic is an important lever for maximizing profits through your e-commerce site, both in the medium and long term. Therefore, it is necessary to establish a good SEO strategy. We advise you to be accompanied by experts such as the SEO agency Uplix.fr. A next-generation agency, they offer an innovative vision of SEO combining user experience (UX) and conversion optimization (CRO). Faced with a constantly changing context, it is important to surround yourself with consultants who regularly monitor and update their skills.
Investing in the natural referencing of your online store guarantees you a better return. The goal is to position the e-merchant’s website at the top of Google’s targeted search results.
Specifics of SEO
SEO sites for e-commerce are based on three main pillars, including technical SEO, content marketing and platform awareness. In addition, On-SEO (Off-site optimization) and Off-Page SEO (off-site optimization) allow you to increase the visibility of the online store. Thanks to SEO, organic traffic is gradually becoming your main channel for gaining traffic.
Studies have shown that organic search generates 9 times more clicks than paid ads such as AdWords. A good e-commerce strategy enables, above all, to achieve excellent positioning in SERPs. Then, this positioning evokes a sense of trust among Internet users. Consciously or unconsciously, they consider the most reliable websites to appear first. One thing leads to another, your e-commerce will generate more traffic and gain notoriety, which will increase your revenue.
Why use a web agency for SEO?
SEO can be a great development lever for your e-commerce site, but only if it is well done. Natural referencing cannot be improvised. This is a special marketing strategy that requires certain skills. SEO is also a long-term job that takes time. Therefore, it is important to entrust it to a specialized and experienced agency. This way, you will have one referrer, or even several referrers, available to increase the visibility of your online store on the web.
By using a web company to reference your e-commerce site, you benefit from a tailor-made service by professionals with expertise in the field. Taking into account your needs and requirements, they will set the best strategy to strengthen your visual identity as well as your brand image. SEO e-commerce goes through several stages that are mastered only by experts:
- Identification of targeted Internet users that requires market research upstream;
- Keyword research and selection;
- SEO audit;
- Content creation and / or optimization;
- Building a backlink network
So, even if you know the basics of natural referencing, you may have difficulty correcting it. Especially since the competition is getting stronger every day, and search engines, especially Google, are constantly making the task more difficult by perfecting their algorithms. In addition, you can take care of other traffic acquisition channels by entrusting SEO to a professional web agency.
Diversification of traffic collection channels
As we just mentioned, SEO can ensure that organic traffic becomes the main channel to drive traffic to your e-commerce website. However, other channels need to be used to sell better. To ensure income, it is important not to put it in one place. By giving Google exclusivity to collect traffic, you risk significant losses even with the slightest update of the Google algorithm, for example. We can suggest the following different channels:
The social network
The vast majority of consumers are present on social networks such as Instagram, Twitter and Facebook. Even if you have not yet been able to develop a large community, sponsored posts on these social platforms also make it easier to reach your goal quickly. Keep in mind that web agencies also offer optimization of the visibility of e-commerce pages on social media through community management.
Many think that newsletters are no longer relevant, but they are wrong! Email can still pay off if you follow certain rules. Each email needs to be personalized to appreciate the recipient. Choose an impressive theme to open the email. The content should be concise and engaging, just like the Call to Action button.
Other sources of income
To increase and diversify revenue from your e-commerce site, we advise you to reinvest part of your profits. This investment can take several forms: stock exchanges, cryptocurrencies, real estate and other products available online. However, in order to make a profit, it is necessary to make informed decisions and respect a number of good practices. To this end, we advise you to follow a guide written by experts such as those at https://invest-sur-internet.com/. You will know which strategy to adopt to make a profit through online investing and diversifying your assets.