▷ search engine optimization Content material 2022 and EAT

To better position your website it is important to be aware of the best SEO trends. Among them are the right ways to optimize your content for unmatched SEO. Improving your content, by adopting SEO strategies for 2022, will make you rank better when you search on Google. So what are the SEO trends that can positively impact your content?

Content what? EAT?

First, we have an EAT that forms a set of factors that aim to exponentially improve your content:

E-factor

It means expertise. Therefore, it is committed to quality content produced with expertise and perfect knowledge of the subject. The writer must be well versed in the topic he is writing about. The content of his writing must deal with the topic in a specific, deep and professional way.

A copywriter must prove that he is perfectly in control of what he writes about in order to attract more audiences. Therefore, content written superficially and dealing with very little essence of the topic should be banned. Otherwise, the copywriter will lose credibility in the eyes of Google.

From now on, in your newsrooms, do not limit yourself to answering the topic, but increase the content. Impress your audience by inserting bonus material and changing your writing style from time to time. However, when faced with the problem of inspiration, use your old essays to adapt them to the current topic.

The E factor highlights all of these points to give your content a better position when searching on Google. We can talk, in some cases, about ‘tangential’ or related content, moving away from purely promotional content, to answer a potential customer’s question, beyond the buying action. If a niche is found to be too ‘boring’ or narrow, then we are talking about generating interest outside of ‘core branding’, and it’s an exciting exercise!

Then A

It refers to authority. U SEO, the authority gives you the trust of Google. When your content has strong authority, it has the honor of being positioned among the first results during a search. Google assigns a rating to your website as a strong authority. This rating will allow the latter to be cited among the best.

To get enough praiseworthy authority, you need to work on your netlinking method. The latter directly relates to your ability to refer to a website using hypertext links.

Also, it refers to your ability to make another website visible using relevant keywords. Your feedback must be of good quality to draw attention to your knowledge and ingenuity. However, if you do not excel in this area, you can seek help from a web agency.

These types of agencies will help you with an affordable internet fee that you can easily afford. In return, you must benefit from a few positive reviews in order to gain sufficient authority.

Self-confidence, great T.

Indicates reliability or simply in French trust. For sufficiently optimized content, you must have the trust of Google after authorization. This trust is gained through various criteria. Among them you will find security characterized by the HTTPS protocol.

The HTTPS protocol of your site should be flawless and well done. You must follow and respect all the important and obligatory points for a successful protocol. Then, to gain that trust, you need to have enough positive reviews on your website. It is normal that the number of positive reviews exceeds the negative reviews.

Finally, your site must be legal. It must therefore have a legal notice or a general use clause. Once these criteria are met, you have the opportunity to gain the trust of Google. In short, for your content to be optimized by Google, it must be high quality, authoritative, and reliable.

Therefore, always keep in mind when writing content, EAT success factors.

Content length

Overall, top-notch content on Google included at least 1,500 words. As a result, the number of words in your content has a direct impact on its visibility. So the longer the content, the better the quality for Google. However, does this mean that long content is immediately high quality and therefore benefits from the benefits of Google? Obviously not. Your content may be long, but it lacks quality.

To have fairly optimized content, you need to focus on quantity, but also on quality. An article of a few words that respects the EAT factor will be ranked better compared to long content without it EAT content. Therefore, it is important to bet on the amount by inserting the EAT factor in order to have the best possible ranking.

However, it is not about drowning the audience in a pile of information to lull them to sleep. In this case, it is important to know how to structure contents Your site in several H2 and H3. This strategy will make your text less compact and readable.

video content

Google has made variable improvements and performance improvements in terms of video search response. It is therefore considered one of the best methods to embed in your content to optimize it by 2022. Video enhancements allow Google to efficiently analyze video content and then adjust the response with an explanation, redirecting you to the best site.

It is a growing strategy that continues to prove its great capacity. From 2021, it is already presented as a tool for content optimization. It is important that you start investing in this content in order to be on the first pages of Google search. In 2022 web traffic observed through this content grows. That’s about 82%.

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