Fundamentals of digital commerce and advertising and marketing

If digital has shaken many lines of code in the world of work, it is not an end in itself when it comes to laying the foundations, especially in trade and marketing.

As such, digital can act as a specialization or skill to be acquired to complete a course. Basics such as marketing and tradethere are pillars that need to be passed.

Especially when you are targeting responsible positions or requiring a global vision in business. Therefore marketing and trade training there will always be a safe bet and a mandatory pass, to master these universes.

Communication, on the other hand, could act as a lever for transition to digital with marketing integration.

Marketing and trade training

Trade and marketing go hand in hand, and training in these areas is always necessary when you want to evolve in large structures, but not only. If it is a springboard for many, it is still a solid basis for moving towards other functions. It operates more digitally oriented or integrates emerging new technologies.

As part of a digital transformation, these basics also remain crucial, because digital cannot be enough on its own. If we mention the metavers in the years to come, and thus the online virtual worlds, we can already predict what brands and other companies will do there, if not sell and continue to engage in strategic marketing.

New generations, especially Z, even if they master new communication tools, do not have to neglect the basics of sales and marketing. Commercial or marketing action is rooted in tangible foundations. Besides, we just adapt, transpose and as we like to say; until its digital transformation is ensured.


Trade is and therefore will always be a safe bet for executives, either in terms of proven competence or a vision that enables strategic management. Every self-respecting company is there to ensure its sustainability and has to sell one way or another; whether they are physical users or Internet users.

The basic mechanics remain the same and in my opinion it should be considered essential. When we see the level of skills and / or knowledge about the statements of “experts” in social sales, we can easily see that digital is not everythingand far from it!

Selling by touching the crowd and seeing if it passes (you never know the misunderstanding) is neither satisfactory nor strategic when you have to consider both after-sales and customer relationships.

We clearly see the delay we have in France customer relationship, where digital has ultimately improved absolutely nothing. Chatbots, flooding social networks, so-called responses given within 48 hours and Amazon are still outraged by raising a section at home, which has no comparative value.

If we consider companies like Apple or Microsoft, we cannot say that their successes, even today, were based on digital. Apple waited many years before stepping on social media. Their success is always based on perfectly mastered marketing and which produces results. Microsoft has taken enough time to build a solid reputation in its chosen fields, without relying on digital.

Everything is evolving! we must also consider digital, but as a continuity that allows you to switch from one channel to another. In the end, no matter what we say, he will always be the right person (hopefully).


Marketing is a complementary tool for sale and one hardly goes without the other when you want to be a minimum of strategy and become a benchmark in your field. Recommended companies and brands are mostly related to their marketing, more than their sales as such.

trade, marketing, digital

Marketing is a lever that allows you to develop your sales and communication to transfer your knowledge and experience beyond limits or imposed restrictions. If we keep these 3 main positions in the business, the foundations will be solid and the transition to the web easier.

I don’t think and don’t believe it can be learned develop an online business not to mention trade, marketing and of course communication, which aims to show itself.

The transition to digital takes place through communication

If digital is definitely a mandatory transition, everything takes place through a transition that allows the transition from one to another, while having a solid foundation. Marketing is part of that, because it’s transposed into digital where it’s always concerned look for results and effectwhile relying on tools.

That is special communication that plays the role of transition, because the channels are changing, evolving and it is necessary to know the codes well. Generally speaking, communication must enable you to work on your image, your notoriety, while announcing your offer and everything related to the company on current channels, especially on social networks. The press is still current, just like editorial communicationBut to expand the scope of your business, the key is digital.

In conclusion

You need to be able to put digital aside when you think globally about how a company works. Digital is the result of the transition from one mode of operation and / or consumption to another, which in this case takes place via the Internet.

As such trade and marketing will remain the pillars of the company which seeks to ensure its sustainability. Therefore, in my opinion, it is essential that you train in trade and marketing when striving for key positions and / or responsible positions.

Communication is a connection that will allow you to transfer your business to digital channels.

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