▷ 10 e-commerce tendencies in 2022 to trace

Want to create and improve your e-commerce website? Want to know the key trends of e-commerce in 2022? Here are 10 trends to follow carefully…

1. One-time customers, a new challenge for e-merchants

The impact of the pandemic on consumers shows a huge shift towards e-commerce. While this is good news for brands, they need to keep in mind the new challenges that come their way.

One of them is the plague of one-time customers. These are customers that brands once managed to attract, but failed to retain or attract for further purchase. It has therefore become imperative for online businesses and brands to be fiercer and more strategic in attracting and retaining this type of consumer.

2. Online sales will become more important

E-commerce is currently the most popular online business and is growing exponentially. This popularity stems from the ease and convenience offered by online shopping, which encourages more and more people to reduce their visits to stores and shop locally.

Today’s websites are easier to use, giving customers a better online shopping experience. The processes involved in online shopping have also improved, making it easier for potential customers and shoppers to find and select the items they want and pay for using a range of secure payment options.

Also, due to the pandemic, more and more consumers prefer to buy items online.

3. Custom packaging

To be clear, we as consumers equate packaging with the brand itself. The nicer the packaging, the more likely we are to make a purchase. It is also a fact that most consumers are more enthusiastic about the products presented in unique packaging. Therefore, it is obvious that e-retailers personalize the packaging of their products.

For those of you who are considering customizing product packaging, you can highlight sustainability, packaging aesthetics, and even let your customers know that your packaging is environmentally friendly.

4. Increase in mobile phone purchases

Another significant trend in e-commerce is the increase in mobile purchases. Mobile store sales are expected to grow by 15% by the end of 2021. In addition, mobile sales will account for 73% of total e-commerce sales.

Just by looking at these statistics, it is easy to see how important mobile shopping will be for e-commerce in the years to come.

5. Multichannel personalization

Personalizing customer interaction is now an integral part of sales. However, there are many ways to take advantage of personalization. Imagine integrating this concept into multi-channel sales.

We know that multi-channel sales create a variety of opportunities to connect with customers. But if you could improve on that by offering personalized interactions? The result can only be increased customer retention, and therefore customer retention.

6. Online payment processing

Like it or not, payment processing is part of every customer’s path and plays a vital role in the conversion process. Indeed, customers may decide to cancel their purchase at the last minute.

Simply put, an agreement is not an agreement until your cash register rings. So whether or not you’ve persuaded a potential customer to make that purchase, that potential conversion can still be suppressed if the customer thinks your billing process isn’t right for him.

Leaving the basket is real, and one of the main reasons is the complex billing process.

If you want to make your online store more competitive, you need to implement a simple billing process that includes simple billing options.

7. Voice purchase

The number of voice customers is expected to increase by 55% by 2022. The growth in voice shopping stems from Amazon’s launch of its smart Echo speaker. Now unlink shopping by visiting websites, voice purchases can be a little tricky for some. No visual elements are included on this channel, with customers only describing the product they want to buy with their voice.

Popular products purchased through this shopping process include household items, groceries and cheap electronics. Therefore, e-merchants are encouraged to take this trend into account and strive to offer customers the convenience they need when shopping by voice.

8. Green consumerism

Brands are ready to ride the wave of green consumerism, with many consumers admitting to being influenced by environmental concerns when deciding to buy.

The renewed focus on environmental sustainability is a clear sign that e-retailers need to step up their efforts to adhere to environmentally friendly practices. Businesses can do this by ensuring that a greener online shopping environment is established by procuring products only from fair trade organizations.

9. Social networks and online shopping

Social networks are no longer what they used to be. It is no longer a channel through which people connect with each other. They have evolved as a marketing tool, enabling brands to expand their target audience. Platforms like Instagram and Facebook are equipped with “buy buttons” that allow retailers to sell their products.

Online stores have also established links with social networks, allowing customers to shop there. Most of these platforms are focused on providing services to online customers.

10. Artificial intelligence

More and more brands are turning to artificial intelligence (AI) to improve their workflows and processes. E-commerce companies are no exception.

The driving force behind this increase is the desire of retailers to provide a personalized user experience. To date, the main applications of artificial intelligence include customer support, sales and marketing. The benefits of artificial intelligence in the sales process are truly promising.

Source: Red Website Design

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