To be visible on the web, you need to have a website – even with a simple presentation – to show its existence. However, this page is not too relevant if it does not appear in Google search results (what intimates call SERP) for display to Internet users. To achieve this, it is necessary to optimize his SEO. Then a few actions must be taken to optimize the site for SEO that stands out by keywords that are defined upstream.
Discover 5 tips you need to put on your website to be visible on the web and gain potential customers.
# 1. Have quality content marketing: the basics
To optimize natural referencing, each page must have a specific keyword. The content must then be processed around them with the appropriate semantic field. The purpose of these actions is to show Google what the page is about. This way, it can be highlighted on search pages when Internet users type in the keyword in question.
In addition to having a website optimized for SEO, it is important to be an expert in your field. The relevance of the content is therefore particularly important. Indeed, if you know the subject like the back of your hand, you will be able to write about it, accurately describe its shape using precise and technical vocabulary. Then it is necessary to work on its content marketing in order to obtain quality content for each professional activity.
It is ideal to have an editorial strategy built around the goal of the website and keywords to optimize its SEO. This editorial strategy includes establishing an editorial line for blog articles and consistent social media posts.
# 2. Meet the technical criteria imposed by Google
The architecture of the website is not limited to the visible part that can be discovered directly on the website. To optimize SEO, you need to add some details when creating a page.
For example, it is important to complete:
- TITLE tag of your page,
- META DESCRIPTION label,
- Keyword URL
- The key word
These elements allow you to fulfill all the obligations of the website to make it easier to stand out in Google. Having a website optimized for SEO works in a precise way to achieve results.
# 3. Have a fully responsive version
More than half of the visitors come to your site via smartphone or tablet. The computer is no longer the only tool through which visitors can discover your website. In order to optimize your SEO, it is necessary that the pages be adapted to all these media. Then it is necessary to have a “totally responsive” version, ie adaptable to different screen sizes, without losing the content of the pages.
For this, testing is planned on the CMS that hosts your website. If you do not know how to use them, it is recommended that you contact your service provider to make the site easier to optimize for SEO, as suggested by Eskimoz Studio.
# 4. Have fresh and regular content to optimize your SEO
To be visible on the web thanks to good natural referencing, it is not enough to follow Google’s recommendations when creating pages. You need to maintain your page on a daily basis to keep appearing in Google results.
It is important to have an editorial line so that you can add content to your website on a regular basis. Most often, websites add a “blog” or “news” tab to easily create quality content. These new pages must be accompanied by a specific keyword. If you are lacking ideas, you can go to the online tool answerthepublic.com to work on your content on the same topic.
If you don’t have a blog card, consider creating a white paper. These supports will be downloaded on your website by your visitors about the subjects you are mastering.
# 5. Check the page load speed
What if the page loads too long? Close the page and leave the website. In order for a site to be optimized for SEO, you need to pay attention to this indicator when creating your pages. To do this, you need to monitor the size of your images and videos so as not to overload the navigation speed within your website. It is then possible to compress its files to optimize SEO.
Finally, take the time to add your social media profiles to increase traffic in the first weeks of your website’s life. After all, you need to have a website optimized for SEO. You need to know Google perfectly to meet its requirements.