The Title tag, or meta title, is a key element in establishing an effective SEO strategy. Indeed, this tag is an essential optimization field to optimize your chances of being well positioned on search engines like Google. How to write an SEO optimized title tag? This is what you will discover in this article…

  • Use numbers: The numbers give users a sense of what to expect on the website, and also serve to grab their attention, especially if they are at the beginning of the title.
  • Put your keywords first: search engines give more importance to the first word of the title tag than to the second and so on.
  • Use keyword phrases instead of keywords: If your page title contains a phrase instead of a keyword, you are more likely to achieve higher search engine rankings for certain user searches.
  • Separate your keywords with dashes (-) or dashes (|): dashes and tubes will make it easier for your user to parse the contents of your title tag. From an SEO perspective, hyphens have the added advantage of allowing you to rank for different keywords while listing them only once.
  • Use modifiers: in SEO, modifiers are words like “best”, “offers”, “buy”, “cheap” and “reviews”. Users typically include modifiers when searching and then when scanning web pages on the SERP.
  • Use a unique page title for each page on your site: Placing specific keywords in the title tag for each page based on the content of the page will make it easier for search engines to categorize your individual pages. Also, it is easier for the user to decide which page to click on in the SERP when a certain number of pages from your page are displayed.

How to optimize the Title tag: what not to do

  • Don’t set too many keywords: From an SEO perspective, this is called keyword stuffing to get better search rankings. Not only will this technique not work, but major search engines will penalize you for it.
  • Do not exceed 69 characters for the title tag content: Google, Bing and Ask display only the first 69 characters as the title of web pages in their SERPs, while Yahoo! shows 72. However, this does not necessarily mean that you should try to use all 69 characters available to you.
  • Don’t overuse synonyms: It is true that users can use “digital marketing” in the sense of “digital marketing” and vice versa, so you may be tempted to put them in your headline, which should be avoided. Therefore, include synonyms only if you think users can search for different keywords. Otherwise, stick to the most common keywords.
  • Do not use special characters: search engines tend to ignore special characters. Therefore, they are best avoided because they do not add real value to the user or SEO.
  • Don’t use words empty: wordss stop words are words that search engines and (sometimes) users ignore. This includes words like “from”, “from”, “like” …
  • Don’t use too many commas: while commas may seem good for a user to analyze the content of your page title, using a large number of them can lead to a penalty from search engines because they interpret them as cluttering keywords. Therefore, it is recommended that you separate your keywords using the dash (-), vertical bar (|), or underscore (_) symbols.

Good to know

  • Homepage title: The first word of the homepage title should be the name of the website. It should then be accompanied by a slogan that is a brief description of the purpose of the website. Never start a homepage title with generic words like “The” or “Welcome” as these will make it harder for the user to locate your site.
  • Titles of other pages: start the title with the most important keywords or words that carry information that describes the content of the page. They should be followed by the name of the company at the end of the title. The reason why the company name is at the end of the title is that the user, if he accesses the internal page through his home page, already knows which page he is on. If they get it through web search, then they are more interested in the specific content on that page.