The very best e-commerce websites in 2021

Business growth of over 100% during last year’s two blockades for major retailer websites; more than 1.5 million additional online customers; online sales of products increased by 32% to 60 billion euros, while sales of services decreased. There is no doubt that 2020 will remain a turning point in the history of e-commerce. “With travel restrictions and numerous store closures imposed by the pandemic, the French have turned en masse to the internet to continue living,” sums up Marc Lolivier, general delegate of Fevada, the professional distance selling federation. Food, cosmetics, home decoration, high technology: not only did consumers order more, but they offered themselves an average basket that was also on the rise.

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E-merchants, who are fighting a fierce battle to attract customers, have something to spit on. Consumers are more concerned than ever about identifying the most reliable sites. Our exclusive list of the best trading platforms should help him convince him. For the fourth year in a row, this study, conducted in partnership with the Institute of Statisticians, enabled the selection of 600 among more than 10,000, based on numerous technical criteria, but also thanks to the opinion of 3,000 Internet users. What to keep in the end? First, that the level of satisfaction remains stable with an overall score of 7.3 out of 10 (-0.1 points in one year), which undoubtedly indicates that the platforms have managed to cope with the sharp increase in demand, which has upset the management of their stocks and their logistics. Then, with almost a quarter of the new names, our ranking illustrates the fermentation of the sector in which creations are multiplying and the offer is constantly expanding.

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Finally, with pure digital players, the big traditional brands, numerous on this site, have been able to respond to the crisis, with the massive development of home delivery, click & collect or drive. So many practical services that will allow them to stay in touch with their clients.

Survey method

This exclusive list, for which this is the fourth issue, is the result of a new partnership between Capital magazine and the Statista Institute, which specializes in international market research. As in previous years, his experts first set out to update our database, which consists of more than 10,000 retail sites in France. The latter were selected according to their audience (minimum required), knowing that only those who sell to the general public and who own their shares were compared. Marketplaces are not one of them.

After this initial sorting was done, a battery of tests was conducted according to 53 different criteria (site ergonomics, payment security, delivery method, after-sales service, technical performance, etc.). In addition, 3,000 online shoppers were able to give their opinion on the homepage to eventually achieve a score of 10.

Among the 600 selected best pages, almost a quarter appear for the first time in one of the 79 selected categories. Finally, it should be noted that the number of winners varies from 5 to 20 each time, depending on the size of the sector. Points awarded to locations are rounded to one decimal place. The order also takes into account the following decimals.

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