What are the tendencies and improvements in e-commerce?

Online businesses have multiplied in recent years. The Covid-19 pandemic has also brought many brands and physical outlets to e-commerce. According to sendcloud, 36% of European consumers are considering shopping online after Covid-19. Traditional retailers, meanwhile, saw a 60% drop in sales.

An industry survey conducted by Euromonitor International found that 72% of retail experts said the health crisis accelerated their digitization plans by at least one to two years, and 21% said Covid accelerated their plans, at least three-year plans.

Given these percentages, it is obvious that e-commerce has taken a prominent place in the daily lives of many retailers and consumers. Hence, it is important to know what are the current trends and innovations in e-commerce.

Teleshopping 2.0

Originally, teleshopping was a marketing technique that consisted of presenting and selling products and / or services through television. Also called teleshopping, the main goal of teleshopping is distance selling, whether by phone, television or the Internet.

We note that previously tele-shopping was reserved only for television actors, but in recent years we have witnessed the democratization of this technique thanks to Internet access.

In particular, any retailer can now communicate directly with local or international audiences. How? By presenting our own products and / or services through Live Stream Shopping. As with television broadcasting, they can present products for sale, live, through their websites or social media pages.

Sellers can thus communicate with customers via chat, and they can buy their products directly from the seller, without the need for an intermediary.

This is especially true of the Tommy Hilfiger brand, which launched live streaming in 2020: https://global.tommy.com/live.

Ethical e-commerce

Ethical e-commerce is a practice that aims to highlight commitments such as eco-responsibility, transparency of prices and processes, corporate values ​​and respect for human beings. In other words, ethical e-commerce is an online sales activity that respects social and environmental criteria.

This ethical character takes into account the inclusion of all persons affected by disability or who are in a particular situation. Furthermore, the ethical dimension also introduces consideration and recognition of human beings in the value chain of online activities.

Thus, ethical e-commerce consists in adopting environmentally responsible practices through which consumers will be informed about the origin of their purchases and their production.

augmented reality

Augmented reality can be defined as the fusion of the real and digital worlds. In the world of marketing, augmented reality brings added value to customers by drawing their attention to the innovative nature of augmented reality.

The company can then provide real-time information to its customers. The connection can then be established in a more direct and personal way.

In particular, online shopping can optimize the user experience thanks to augmented reality.

To do this, it can use mobile applications such as virtual equipment or 3D equipment, which consists of allowing customers to test the product on their body before buying it.

Here’s a more meaningful example with the Mister Spex brand, which offers an “Online 3D rehearsal” of different pairs of glasses.

artificial intelligence

Today, it is possible to use artificial intelligence tools to improve the online user experience through personalization of content and user experience.

For now, the use of artificial intelligence could save valuable time for Internet users, improve the efficiency of advertising devices and set up algorithmic solutions that will allow, for example, to improve chatbots. get tailor-made product recommendations and set up a personalized marketing strategy.

E-commerce without stock

For easy and fast sale of products on the Internet, creating a store without stocks can be the best solution. This business, also called dropshipping, allows you to sell vendor products without having to manage logistics or buy products first.

When you generate sales on your site, all you need to do is contact your supplier and give them customer information, such as their order and delivery location. It is the supplier who will take care of the delivery of the order, and you will only have to recoup the margin you made on this sale.

Therefore, there is no need for stock. It is the supplier who manages inventory and delivery. The initial investment is therefore limited. This allows the e-merchant to focus on his core business: online sales.

To create an online store without constant stocks and follow the various trends mentioned above, it is important to focus on suppliers in France or Europe. Always test products before reselling and set fair prices. Finally, don’t sell counterfeits.

With ethical and respectful dropshipping, you put every chance on your side to succeed in this business.

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